IQOS is our innovative alternative to traditional smoking.


IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

what is_second tile_cube


iqos family - 3

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options... quite literally our best IQOS ever.

iqos family - 3 multi

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

iqos family - 2 plus with logo

Classic, intuitive and 
user- friendly, this device is perfect for all 
your tobacco moments.



Our tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.

IQOS Benefits new