IQOS is our innovative alternative to traditional smoking.


IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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iqos family - 3

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options... quite literally our best IQOS ever.

iqos family - 3 multi

Our all in one pocket size solution; alone or to complement your IQOS experience - uninterrupted tobacco satisfaction so you never miss a beat.

iqos family - 2 plus with logo

Classic, intuitive and 
user- friendly, this device is perfect for all 
your tobacco moments.



Our tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.

IQOS Benefits new

Tobacco sticks used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco use altogether.