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June 17 2021

IQOS 3 DUO Moonlight Silver Limited Edition and a New Range of Accessories

Nature all around us is full of contrasts. Opposites attract, and in so doing form a perfect whole – from the majestic red glow of dawn to the bottomless blue of ocean waves, to the verdant green of nature in full spring bloom. The new Moonlight Silver limited edition has been designed to capture the beauty of these opposites. Pick your color to lend your IQOS 3 DUO a fresh new look.

The star of the collection is the IQOS 3 DUO Moonlight Silver, inspired by the mysterious colors of the night – its metallic hue with sparkling silver elements is a reflection of the full moon. You can now enjoy all the main benefits of the IQOS 3 DUO – like the ability to enjoy two sticks in rapid succession, or faster charging – in a truly elegant look.

 

In addition, the limited edition is paired with an all-new accessory color palette. You can choose from a number of radiant side covers and caps inspired by the beauty of the sky at various hours, and by gorgeous natural phenomena of the kind that moves us deeply on any given day. Combine the colorful hues of these accessories with the subdued design of the device and you’ll hold in your hands a perfect whole.

Find your very own perfect combination, reflecting your personality and style.

 

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Aqua Blue

A color inspired by the mysterious world found in the depths of the ocean. A deep blue universe constantly reshaped by winds and currents. 

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Sunset Lavender

The final shades of sunset paint the sky in alluring purple hues. This brings the beginning to the most exciting part of the day: the night

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Cloud Pink

A fragile, dreamy color that rarely shows up in the sky. A source of fleeting beauty in the cavalcade of colors above. 

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Sunrise Red

A color inspired by the reds of the morning sky. A timeless force of powerful emotions. 

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Tidal Blue

A bright and joyful hue inspired by one of the most beautiful expressions of nature: the ever-changing blues of the tide.

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Wild Green

A shade of green influenced by the delicate emerald hues of spring’s awakening. A bright, vivid color. 

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June 14 2021

Planned Discontinuation of IQOS 3 MULTI

In response to feedback from consumers, we have decided to discontinue the sale of IQOS 3 MULTI devices in the coming weeks. From now on, we will fully concentrate on the current portfolio of IQOS products. Users will continue to have full access to complete customer service for IQOS 3 MULTI, including warranty replacement, servicing, and Care Plus benefits. If you have any questions, contact our IQOS Customer Service Center.

The current IQOS portfolio includes the IQOS 3 DUO and IQOS 2.4 PLUS tobacco heating devices as well as the IQOS VEEV electronic cigarette.

 

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IQOS portfolio

December 16 2020

IQOS portfolio of smoke-free products

 

 

Discover IQOS portfolio of science-based smoke free products. Enjoy the benefits of heated tobacco with IQOS or vaping made right with IQOS VEEV and embark yourself on a journey to a better future without smoke

 

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> Heats real tobacco
> tobacco in the sticks
> sticks
> to a cigarette
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> Heats e-liquid
> tobacco leaves
> Uses VEEV pods
> enjoyment

 

IQOS and IQOS VEEV are a better choice than continued smoking.
> Result of cutting-edge scientific research
> No cigarette smoke and ash
> Less odor compared to classic cigarettes
> 95 % less harmful chemicals compared to cigarettes*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS and IQOS VEEV are not risk-free.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Choose the product that fits your preference. Without fire, ash or cigarette smoke.

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IQOS HEATED TOBACCO DEVICE
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IQOS VEEV
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December 3 2020

Special offer for new users

Take advantage and get the new IQOS VEEV vaping device.

 

 

You can now get one of the IQOS VEEV vaping sets for new users, adult smokers or other nicotine product users for a special discounted price in our e-shop.

Each IQOS VEEV vaping set includes IQOS VEEV device and VEEV pods.

Don’t hesitate and get your new IQOS VEEV today.

Prices apply when purchasing through IQOS.com, IQOS partners and in our IQOS stores. Device availability may vary. The condition is your registration on IQOS.com.

These offers are valid only for newly registered users or for users who have not yet used any IQOS VEEV registration offer.

This offer is valid only for newly registered users or users who did not take advantage of any IQOS VEEV special offers after registration. Every user can use only one registration offer with IQOS partner, in IQOS store or at IQOS.com.

 

 

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February 26 2021

We make use of the latest technology

We continuously strive to innovate our products and ensure that only state-of-the-art technology and materials are used in the manufacturing process – always with a view to being able to provide you with the best possible IQOS experience.

Our latest innovations have resulted in a new protective layer that keeps the tobacco together and enhances heat insulation – this protective wrap is now made of paper instead of aluminum. In developing this new protective wrap, we conducted careful functionality tests. In order to protect the tobacco component, we’ve used a flame-retardant material that simultaneously works as a heat insulating barrier. The tobacco inside thus remains protected from ignition.

At the same time, this inner protective wrap works as a heat insulator, which prevents the outer paper layer from overheating. Compared to the first-generation protective wrap made from aluminum, the spent tobacco sticks are now noticeably cooler to the touch, which makes it easier to remove them from your IQOS device – a fact that we are sure you will appreciate.

 

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The use of our new protective outer layer has no impact on the flavor of the tobacco or the amount of nicotine, as the tobacco blend inside has remained the same.  

IQOS delivers the exact same benefits as previously. IQOS emits 95% less harmful chemicals compared to cigarettes* and switching completely to IQOS presents less risk to health than continuing to smoke**. However, it is important to remember that IQOS is not risk-free. It delivers nicotine, which is addictive. 

The tobacco stick with the new protective wrap will hit the market in the next few weeks, depending on existing stocks of individual vendors.

 

*Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. IQOS is intended exclusively for adult smokers.

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March 2 2021

Improved tobacco flavors now available!

The regular feedback which we keep receiving from you is very important to us. It gives us the motivation to continue to improve our products so that we can deliver a consistently perfect flavor experience to you.

 

 

 

WHAT’S NEW AND IMPROVED?

We have made a number of technological changes to the tobacco sticks, so as to ensure that IQOS will provide you with an even more satisfying experience. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS.


The easier and safer insertion of tobacco sticks into the heater will surely be welcomed by every IQOS user, and so will the consistent release of aerosol throughout the entire use period.
 

Lovers of menthol flavors will certainly appreciate the improved mentholization technology, for a consistent menthol taste that is evenly distributed from start to finish. Menthol is newly being applied to several parts of the tobacco stick in manufacturing.

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WE KEEP THE GOOD THINGS

  • No changes have been made to the composition or taste of tobacco blends.

  • The new improvements have no impact on the duration of the user experience.

We trust that we’ve been able to increase your satisfaction and give you an even better IQOS experience.

 

 

 

 

 

 

 

FREQUENTLY ASKED QUESTIONS

What exactly is different in the new tobacco sticks?    
We have improved the tobacco stick with the user’s overall experience in mind. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS. These changes make it easier to insert the stick into the heater and ensure a more balanced aerosol production over the entire use period. No changes have been made to the tobacco blend, nor is the taste affected in any way.

 

Is this improvement limited to the Czech Republic, or to the European Union, or has it been rolled out globally? 
The changes have been implemented globally, though the availability of improved tobacco sticks may vary from local market to market.

 

Do the improvements concern all varieties of tobacco sticks?
Yes, with the exception of the capsule version Sienna Caps.

 

How does the improved mentholization technology work?  
Menthol is being directly applied to several sections of the tobacco stick. The menthol solution that is being used is the same as before.

 

Will the intensity of the menthol flavor still be different from variety to variety? 
Yes. The tobacco sticks Blue, Turquoise, and Willow will still be different in their intensity.

 

How come there is the same amount of nicotine with less tobacco?
We improved the way nicotine is extracted from the tobacco, therefore there is no change in the nicotine delivery even with less densely packed tobacco sticks.

 

Does it have any impact on the number of puffs and duration?
No. There is no impact on the number of puffs or duration. On average the experience with IQOS can last up-to 6 min or 14 puffs, whichever comes first. The way you puff impacts how long your HEETS will last. Drawing gently and taking longer breaks between the puffs allow the blade properly heat the tobacco and generate aerosol. This would extend the duration of your experience and increase satisfaction from your HEETS.

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May 1 2020

Try IQOS for a longer time - without worries

Now you have an ideal opportunity to try all benefits that make IQOS a better choice than classical cigarettes. We have a money back guarantee up to 60 days.

 

We want to be closer to you in the current difficult situation enabling you or your friends, adult smokers to try IQOS for the first time as easy as possible. You can enjoy the taste of real tobacco without smoke and ash easily with a money back guarantee up to 60 days.  

 

You will get the money back guarantee up to 60 days if you get your first registration kit after 1. 5. 2020. The kit contains IQOS device and five packs of tobacco sticks. You can choose from a variety of styles and flavours!

 

In order to return the money for the kit to you, you have to:

  • be a registered user,
  • have an IQOS device registered,
  • go through an initial training getting explained from us how to use and maintain IQOS correctly.

 

And how is it with the money back?

  • First get in touch with our IQOS customer service at 800 413 413.
  • If you return a device and at least 5 packs of tobacco sticks, you will get the full price of the kit refund.
  • If you return a device and less than 5 packs of tobacco sticks, you will get the price with deduction of the actual price of the packs used.

 

The complete rules and conditions of the money back guarantee can be found here. Don’t hesitate to call our IQOS customer service at 800 413 413 in case of questions; we will gladly help you out.

 

Your IQOS team

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IQOS STORE

March 4 2021

IQOS store

 

The health and safety of our customers and staff are our priority.

All IQOS stores thoroughly observe Czech government regulations and are disinfected regularly.

Professional and friendly staff will help you find your way around the IQOS devices and accessories. Unfortunately, it is currently not possible to test the device in the store, but the staff will be happy to show you how to work with the device. In addition, in all IQOS stores you can use all the advantages of IQOS CLUB.

 

In all stores, you can:

  • buy IQOS
  • redeem IQOS CLUB code for purchase of your first device
  • take a look on IQOS and try it out for free
  • take advantage of full customer care on IQOS products*
  • claim rewards for recommending IQOS
  • we will show you, how to clean IQOS correctly 
  • during "Cleanup Thursdays" you can get 10 pcs of cleaning sticks for free after you clean your device with us
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Buy IQOS
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Redeem IQOS Club code
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Access to customer care
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Redeem vouchers
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Try IQOS for free
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TIPS HOW TO CLEAN IQOS
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Visit mini events
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Buy limited edition
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Benefit from Cleanup Thursdays
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You can buy tobacco sticks for IQOS not only in IQOS stores, but also in good tobacconists and many more places. Services available in individual stores might differ. Check the full list of stores and find out, which of them offer engraving, trying IQOS in-place for free, or full assortment of IQOS accessories.

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Full assortment of IQOS accessories This store offers full assortment of IQOS accessories.
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Selected assortment of IQOS accessories This store offers selected assortment of IQOS accessories.
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Engraving machine Improve the looks of your IQOS with original engraving. In this store we will gladly engrave any motif you wish to have on your IQOS 2.4 Plus.
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Get points to the IQOS CLUB You will be rewarded with IQOS CLUB points for every purchase of accessories or tobacco fillers in this store! More information is available here.
 

LIST OF IQOS STORES:

IQOS partnerské prodejny are operated by third parties. These stores are not operated by Philip Morris ČR a.s.

Praha

IQOS Store Praha

Na Příkopě 22, 110 00 Staré Město

Monday–Sunday 10.00–20.00

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IQOS Store Praha-Chodov

Westfield Chodov, Roztylská 2321/19

Monday–Sunday 9.00–21.00

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IQOS POP-UP Praha-Chodov

Westfield Chodov, Roztylská 2321/19

Monday–Sunday 9.00–21.00

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IQOS Store Praha-Smíchov

OC Nový Smíchov, Plzeňská 8, Praha-Anděl

Monday–Sunday 9.00–21.00

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IQOS Store Praha-Černý Most

OC Černý Most, Chlumecká 765/6

Monday–Sunday 9.00–21.00

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IQOS POP-UP Praha-Černý Most

OC Černý Most, Chlumecká 765/6

Monday–Sunday 9.00–21.00

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Partnerská prodejna IQOS Praha 7

Milady Horákové 65/492

Monday–Friday 6.00–19.00

Saturday 8.00–16.00

Sunday 10.00–19.00

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IQOS POP-UP Praha-Zličín

Metropole Zličín, Řevnická 1

Monday–Sunday 9.00–21.00

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Partnerská prodejna IQOS Praha 2

Vinohradská 144

Monday–Friday 9.00–19.00

Saturday 8.00–15.00

Sunday – Closed

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Partnerská prodejna IQOS Praha 6

Čs. armády 33

Monday–Friday 7.00–19.00

Saturday 8.00–19.00

Sunday 10.00–19.00

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Partnerská prodejna IQOS Praha 1

Václavské náměstí – metro Můstek

Monday–Friday 6.00–19.00

Saturday 12.00–19.00

Sunday – Closed

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IQOS POP-UP Letňany

OC Letňany – Veselská 663

Monday–Sunday 9.00–21.00

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Brno

Partnerská prodejna IQOS Brno – Česká

Veselá/Česká 19

Monday–Friday 9.00–18.00

Saturday 9.00–12.00

Sunday - Closed

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Partnerská prodejna IQOS Brno – Vídeňská

Vídeňská 995/63

Monday-Friday 9.00 - 18.00

Saturday-Sunday – Closed

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IQOS POP-UP Brno, Galeria Vaňkovka

Galerie Vaňkovka, Ve Vaňkovce 1, 1. patro

Monday–Saturday 09.00–21.00

Sunday 10.00–20.00

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IQOS POP-UP Brno, OC Campus Square

OC Campus Square, Netroufalky 770

Monday–Sunday 09.00-20.00

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IQOS POP-UP Brno, OC Olympia

OC Olympia, U dálnice 777

Monday–Friday 10.00–21.00

Saturday–Sunday 9.00–21.00

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Karlovy Vary

IQOS POP-UP Karlovy Vary

OC Varyáda, Kapitána Jaroše 375/31

Monday–Sunday 9.00–21.00

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Zlín

Partnerská prodejna IQOS Zlín

OC Svit Náměstí Práce 2523

Monday–Sunday 9.00–18.00

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IQOS POP-UP Zlín

OC Centro, Tř. 3.května

Monday–Sunday 9.00–21.00

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Liberec

Partnerská prodejna IQOS Liberec

Tř. 1. máje 147/20

Monday–Saturday 7.00–19.00

Sunday – Closed

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IQOS POP-UP Liberec

OC Nisa, České Mládeže 456

Monday–Sunday 9.00–21.00

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Ústí nad Labem

Partnerská prodejna IQOS Ústí nad Labem

Mírové náměstí 108/32

Monday–Friday 9.00-12.30, 13.00-17.00

Saturday 9.00–12.00

Sunday – Closed

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Karviná

IQOS POP-UP Karviná

OC Korso Karviná, Nádražní 1939/4a

Monday–Sunday 9.00–20.00

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Frýdek-Místek

IQOS POP-UP Frýdek-Místek

OC Frýda, Na Příkopě 3727

Monday–Sunday 9.00–20.00

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Teplice

IQOS POP-UP Teplice

Otevření 13.5.2020

OC Galerie, Náměstí Svobody 3316

Monday – Sunday 9.00–21.00

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Kladno

Partnerská prodejna IQOS Kladno

nám. T.G. Masaryka 1309

Monday–Friday 7.00–17.00

Saturday – 8.00-12.00

Sunday – Closed

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Nový Jičín

IQOS POP-UP Nový Jičín

OC Galerie Tabačka, Přemyslovců 1/2251

Monday–Sunday 9.00–20.00

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Děčín

IQOS POP-UP Děčín

Centrum Pivovar, Sofijská 2/3

Monday–Sunday 9.00–20.00

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Jablonec

IQOS POP-UP Jablonec

OC Central, Jugoslávska 543/2

Monday–Sunday 9.00–21.00

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Louny

Partnerská prodejna IQOS tabák Louny

Pražská 122

Monday–Friday 6.00–18.00

Saturday-Sunday 8.00–13.00

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Klatovy

Partnerská prodejna IQOS tabák Klatovy

Pražská 159

Monday–Friday 9.00–16.00

Saturday-Sunday – Closed

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Hradec Králové

IQOS POP-UP Hradec Králové

OC Futurum, Brněnská 1825/23A

Monday–Sunday 9.00–21.00

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Partnerská prodejna IQOS Hradec Králové

Baťkovo nám. 1226

Monday–Friday 6.00–18.00

Saturday 7.00–12.00

Sunday – Closed

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Mladá Boleslav

IQOS POP-UP Mladá Boleslav

OC Bondy, tř. Václava Klementa 1459

Monday–Sunday 8.00–20.00

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Olomouc

Partnerská prodejna IQOS Olomouc

Polská 1

Monday–Sunday 9.00–18.00

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IQOS POP-UP Olomouc

OC Olomouc City, Pražská 255/41

Monday–Sunday 9.00–21.00

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Břeclav

Partnerská prodejna IQOS Břeclav

J. Palacha 121/8

Monday–Friday 8:00 - 19:00

Saturday-Sunday - Closed

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Ostrava

IQOS POP-UP Ostrava

Forum Nová Karolina, Jantarová 3344/4

Monday–Sunday 9.00–21.00

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Partnerská prodejna IQOS Ostrava

Stodolní 316/2

Monday–Friday 9.00–18.00

Saturday-Sunday – Closed

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IQOS POP-UP Ostrava

Avion Shopping Park, Rudná 114

Ostrava-Zábřeh, přízemí

Monday–Sunday 9.00–21.00

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Strakonice

Partnerská prodejna IQOS Strakonice

Bezděkovská 30

Monday–Friday 5.30–20.00

Saturday 6.00–19.00

Sunday 8.00–19.00

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Pardubice

IQOS POP-UP Pardubice

Atrium Palác - Masarykovo náměstí 2799, přízemí

Monday–Saturday 9.00–21.00

Sunday 10.00–21.00

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Partnerská prodejna IQOS Pardubice

Třída míru 90

Monday–Friday 7.00–20.00

Saturday 8.00–20.00

Sunday 10.00–20.00

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IQOS POP-UP Plzeň

Plzeň Plaza, Radčická 2, přízemí

Monday–Sunday 9.00–21.00

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Partnerská prodejna IQOS tabák Plzeň

Americká 31

Monday–Friday 9.30–18.00

Saturday 9.30–12.00

Sunday – Closed

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České Budějovice

IQOS POP-UP České Budějovice

IGY Centrum, Pražská 24, přízemí

Monday–Sunday 9.00–22.00

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Náchod

Partnerská prodejna IQOS Náchod

Palackého 20

Monday–Friday 7.00–17.00

Saturday 7.00–11.30

Sunday – Closed

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Most

Partnerská prodejna IQOS Most

OC SAS, Tř. Budovatelů 2957/108

Monday–Friday 8.00–18.00

Saturday–Sunday 8.00–12.00

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Chomutov

IQOS POP-UP Chomutov

OC Central, Žižkovo náměstí

Monday–Saturday 8.00–19.00

Sunday – Closed

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Opava

Partnerská prodejna IQOS Opava

OC Breda Weinstein, U Fortny 49/10

Monday–Sunday 9.00–18.00

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Jihlava

IQOS POP-UP Jihlava

OC City park Jihlava, Hradební 1

Monday–Saturday 9.00-19.00

Sunday 9.00-17.00

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Prostějov

IQOS POP-UP Prostějov

OC Zlatá Brána, Dukelská brána 7

Monday–Sunday 9.00–19.00

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Přerov

IQOS POP-UP Přerov

OC Galerie, Čechova 3491/26

Monday–Sunday 9.00–20.00

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Česká Lípa

Partnerská prodejna IQOS Česká Lípa

Sokolská 269/10

Monday–Friday 8.00–17.00

Saturday 8.30–12.00

Sunday – Closed

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Znojmo

Partnerská prodejna IQOS Znojmo

Obroková 271/5

Monday–Friday 7.00–17.00

Saturday 7.00–13.00

Sunday – Closed

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Trutnov

Partnerská prodejna IQOS tabák Trutnov

Horská 7

Monday–Friday 7.00–17.00

Saturday 8.00–11.00

Sunday – Closed

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Cheb

IQOS POP-UP Cheb

OC Dragoun, Dragounská 2563/4

Monday–Sunday 9.00–20.00

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Litomyšl

Partnerská prodejna IQOS tabák Litomyšl

Smetanovo nám. 99

Monday–Friday 7.00–17.00

Saturday 7.00–11.00

Sunday – Closed

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Litvínov

Partnerská prodejna IQOS tabák Litvínov

9.Května 25

Monday–Friday 6.00–18.00

Saturday 7.00–13.00

Sunday 8.00–13.00

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Jindřichův Hradec

Partnerská prodejna IQOS tabák Jindřichův Hradec

Masarykovo náměstí 71

Monday–Friday 6.00–16.00

Saturday 7.00–11.00

Sunday – Closed

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Kutná Hora

IQOS Store Kutná Hora

28. října 88, Kutná Hora

Saturday-Tuesday 9.00–18.00

Wednesday-Friday 9.00–20.00

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Týn nad Vltavou

Partnerská prodejna IQOS trafika Týn nad Vltavou

Horní Brašov 759, Týn nad Vltavou

Monday–Saturday 7.00–19.00

Sunday – 8.00–19.00

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*To make a warranty claim or a device replacement request in IQOS partner stores you have to contact the IQOS Customer Care Center on +420 800 413 413 in advance.

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Sienna header

March 4 2021

Special offer for new users

Do you want to buy IQOS? Now you can have it more conveniently

At the e-shop, you can get one of our IQOS sets for new users at a discounted price now.

Each IQOS set contains IQOS device and tobacco sticks. You will definitely appreciate that entering the smoke-free world will be easier for you with our clear online IQOS guide.

Do not hesitate to get your new IQOS today.

 
 

 

*Prices apply when purchasing through IQOS.com e-shop, IQOS partners and in our IQOS stores. Device availability may vary. The condition is your registration on IQOS.com.

If IQOS is recommended by your friend who is a member of the IQOS CLUB and you have the IQOS CLUB code, apply it before paying on the "Order Summary" page. After you complete your purchase, you will receive a voucher of CZK 300 for your next purchase.

These offers are only for newly registered users or for users who have not yet used any preferred IQOS offer after registration.

 

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vyhodne nabidky pro stavajici uzivatele banner

March 4 2021

Make use of the affordable offer and purchase another IQOS

Everything is easier with more than one IQOS. While using one, the other one is charging and you don’t have to wait for anything. For instance, you can always have one of them ready in your car and the other one in your pocket with you. Make use of the affordable offer of IQOS 2.4 Plus, IQOS 3 DUO or IQOS 3 MULTI in a set with 5 packs of tobacco sticks. Choose the IQOS device in colour that underlines your style and your favourite taste of tobacco sticks in addition to that.

 

Having the other IQOS device at hand makes it easier to lend such device to an adult smoking friend to try.  All sets from the discounted price offer can be purchased in IQOS stores or in the e-shop IQOS.com

 

 
 

 

Every user register at IQOS.com can buy a maximum of five sets of IQOS with a pack of tobacco sticks within the aforesaid discounted price offers using one user account. In case of a sixth order or more, the company reserves the right not to confirm the e-shop order or withdraw from the agreement in accordance with the terms and conditions of the E-SHOP. In case of a payment by card the money received will be returned to the respective account within 14 days after cancelling the payment.

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IQOS systém nahřívání tabáku vs. elektronické cigarety.

March 14 2020

IQOS tobacco heating system vs. e-cigarettes

IQOS tobacco heating system vs. e-cigarettes.
Smoke-free alternatives to cigarettes.

IQOS tobacco heating system vs. E-cigarettes - what is the difference?

IQOS tobacco heating system and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapor. 
IQOS tobacco heating system uses tobacco sticks that have real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery and satisfaction.

What are e-cigarettes?

E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.

How do E-Cigarettes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

 

The principle: 

E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece. 

 

The components:

The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.

The tank - The container that is used to store the liquid until It Is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.

The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.

The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.

The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors. 
The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device. 

 

Without question, the best decision any smoker can make Is to quit tobacco and nicotine use altogether. While not risk free, e-cigarette is a smoke-free alternative for adults who would otherwise continue to smoke or use other nicotine products.  
 

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Satisfied IQOS Customers share positive reviews

January 29 2020

Discover the IQOS Experience

Reviews from real users

 

On your way from cigarettes to IQOS, you will soon enjoy the benefits that a smoke-free world offers. Watch videos and learn from other adult users how IQOS has gradually changed their lives for the better!

 

On your way from cigarettes to IQOS, you will soon enjoy the benefits that a smoke-free world offers. Watch videos and learn from other adult users how IQOS has gradually changed their lives for the better!

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Immediately feel a positive difference

Just a few days of using IQOS and you will recognize the change. Maybe you will be able to walk up the stairs more comfortably than before or stop losing your breath when running and doing other activities. You also may notice that you are no longer accompanied by the ubiquitous smell of cigarettes that has annoyed people around you. Play testimonials of IQOS users and you will hear that it is not just a myth.

 

Switching completely to IQOS presents less risk to your health than continuing to smoke.

IQOS emits 95% less harmful chemicals compared to cigarettes.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. 

 

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

 

 

For the change, You are not on Your own

Would you like to try or borrow IQOS first? The IQOS partner will adjust to your time management and he/she will explain you everything about use, cleaning and maintenance of a device at a personal meeting. As you can see in the video, IQOS users appreciate both friendly approach and comprehensible presentation. And no one will push you into buying. On the contrary, IQOS can be borrowed for free for up to a week from an IQOS partner or in our stores. If you borrow IQOS for a week you are entitled to purchase of 6 tobacco sticks packages for a special price of 200 CZK. Watch the testimonials of IQOS users.

 

 

The change is worth trying

Transition to IQOS may not be easy at the very beginning. New IQOS users mention a different tobacco taste and they tend to combine IQOS with cigarettes in the first days. Well, heated tobacco really tastes different from what you were used to. Cigarettes burn tobacco while IQOS only heats it. But believe us, getting over your past habits will pay off in the end. IQOS users have shared their own experience and feelings with us when switching from cigarettes to IQOS.

 

 

Your IQOS, Your style

IQOS is not just a better alternative to cigarettes for adult smokers who want to continue using tobacco. It is also a design accessory that an adult user can customize to suit his or her personality and preferences. Choose from a wide colour range of top covers, pocket charger doors or top-quality leather cases. In addition, you can always rely on professional service and customer care that will always try to comply with your wishes. See what accessories IQOS users like best and what their personal experience with our customer care is.

 

 

Even people around You can feel relieved

The benefits of IQOS will be appreciated not only by yourself but also by people around you. Some users are happy they can use IQOS in their cars or at home. They have also become much more pleasant companions for their loved ones and do not bother anybody with cigarette smoke anymore. Listen to testimonials of IQOS users where they describe the positive reactions of people around them.

 

Benefits of IQOS for the body

Still hesitating? Just try IQOS and you will immediately recognize one of its biggest advantages that will convince you 100%. It is the effect IQOS has on the human body. Users appreciate better stamina and performance when playing sports and they praise less running out of breath and coughing and above all the willingness to participate again in active life.

 

 

Contact us

 

Do you have any questions or need help? We are here for you.

You can contact us on phone number 800 413 413 or via e-mail [email protected]. We will happy to help you on weekdays from 8 am to 10 pm and on weekends and public holidays from 10 am to 6 pm.

 

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January 19 2021

Be inspired by real stories, and try IQOS for free

We are pleased to present portraits of people whose lives have seen a change for the better due to IQOS. What led them to quit classic cigarettes? What do they like most about IQOS? Read their stories and discover the impact that their choice has had on them.

Each of us is unique, and we each have a unique story. What brings us together is the desire to change things for the better and to seek new solutions.

With IQOS, we have decided to celebrate the stories of those who were not afraid to make a change in their lives. They both have different reasons for quitting classic cigarettes, but the satisfaction they have found with IQOS is the same. Don’t believe it? See for yourself!

Watch the stories of Gábina and Peter and find the inspiration to change! Don’t forget that you can try IQOS for free. Getting rid of smoke has never been easier.

 

 

See other stories of IQOS users

Try IQOS for free

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March 22 2021

What is Heated Tobacco?

The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker. 

On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.

Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.

*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

What are heated tobacco products?

Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it.

There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes. 

**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

IQOS heat-not-burn devices

Currently, there are three IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products. 

Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories. 

The third IQOS device, the IQOS 3 Multi, is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs. 

The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger. 

Compare all IQOS devices

How do IQOS heat-not-burn devices work?

All IQOS heat-not-burn devices work in the same way: first, insert the tobacco stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the tobacco stick is finished, simply remove it from the holder and dispose of it.

Our commitment to high quality heated tobacco

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a tobacco stick.

Tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our tobacco sticks selection each IQOS legal age user will discover the flavor that matches their taste. 

Explore the IQOS 3 DUO Device

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March 22 2021

Heated tobacco varieties and heated tobacco comparisons

Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free. 
Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.   

What are the different types of heated tobacco?

Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks. Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).

What are the different types of heated tobacco flavors?

The specially designed tobacco sticks for heating are used exclusively with IQOS devices. Carefully crafted for IQOS legal age users’ experience, each tobacco stick requires meticulous care, attention and expertise.

The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of tobacco sticks for IQOS legal age users.

A modern twist on tobacco classics, tobacco sticks offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. Tobacco sticks are not risk-free and are addictive.

We know that IQOS legal age users love to explore new tastes. That’s why with tobacco sticks we are building a universe where there is always another heated tobacco flavor, another taste experience to discover and where many unexplored dimensions of taste are waiting for IQOS legal age users. Our Flavor Advisor can help IQOS legal age users discover the tobacco sticks flavor  that matches their taste. 

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE AND IS ADDICTIVE.

What is the difference between heated tobacco and e-cigarettes?

Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.

E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.

What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.

What is the difference between heated tobacco and vaping?

Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.

Explore our heated tobacco flavors
 

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March 22 2021

Why IQOS Heated Tobacco is Becoming Popular Among Adult Smokers

Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product* and thousands of adult smokers around the world convert to IQOS every day**.

But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.

*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom tobacco sticks represent more than 70% of their past 7-day tobacco consumption.

How is heated tobacco different from other smoking alternatives?

Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.

Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.

Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and tobacco sticks, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.

Which heated tobacco flavours are popular among IQOS adult users?

Made to be used with our heat-not-burn device IQOS, popular among adult smokers, tobacco sticks offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moment and the taste.

A modern twist on tobacco classics tobacco sticks come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every IQOS adult user’s taste palate. Tobacco sticks can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.

Some of the most popular heated tobacco flavors among IQOS legal age users include the tobacco Amber selection, a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes. Another popular heated tobacco flavor choice is the Yellow selection, a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. And for menthol fans, the HEETS Turquoise selection offers crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.

Explore all our tobacco sticks flavors

We know that IQOS legal age users love to explore new taste sensations. That’s why we are constantly expanding our variety of tobacco sticks, so that there is a heated tobacco flavor or taste experience for every IQOS legal age user to discover.

Additionally, our Flavor Advisor which was developed in collaboration with flavors specialists, can help IQOS adult users discover the tobacco stick flavor that best suits their taste. Available both online and in stores where adult smokers can try IQOS, the Flavor Advisor is a quick and simple tool that helps IQOS adult users discover their personal taste profile based on their taste preferences. The Flavor Advisor will then help identify two variants that may match the user’s taste profile best.

Find out more about our heat-not-burn IQOS devices popular among adult smokers.

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March 22 2021

Where can you find heated tobacco?

The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores. 

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Where can you find tobacco sticks?

IQOS uses specially designed tobacco sticks. To create tobacco sticks and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. Tobacco stick feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, tobacco stick provide taste satisfaction close to a cigarette.**

Tobacco stick offer tobacco experience without having to compromise. A modern twist on tobacco classics, tobacco sticks come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your tobacco stick based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.

You can find our tobacco sticks on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops.

If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to  your closest IQOS points. Or you can ask us in the Online Chat.

**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

Where can you find tobacco sticks while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many tobacco sticks you are permitted to take into that country and buy the respective amount before travelling.  
You can also use the list below to find out in which countries tobaccos sticks are available:

  • AMERICAS

Canada, Colombia, Curacao, Guatemala, Dominican Republic

  • EUROPE

Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina

  • EEMA

Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai

  • ASIA

Japan, New Zealand, Korea, Malaysia

IMPORTANT INFORMATION: TOBACCO STICKS ARE NOT RISK-FREE AND ARE ADDICTIVE.

 

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March 22 2021

The History of IQOS Heated Tobacco Products

When thinking of Philip Morris International, most people probably think of “tobacco company” or “cigarette manufacturer”. However, over the last decade, we have evolved beyond only producing cigarettes.

In fact, we have made it our mission to replace cigarettes with smoke-free products as soon and fast as possible. There is no doubt never starting to smoke or quitting altogether is the best option. However, adult smokers who want to continue using tobacco should know that not all tobacco conatining products are the same. We strongly believe that our smoke-free products are a better alternative than continued smoking for adults who would otherwise continue to smoke or use other nicotine products. And that is why we are transforming our company and building our future on replacing cigarettes with smoke-free alternatives.

How did heated tobacco products get started?

The history of heated tobacco products dates back decades. The idea of heating tobacco instead of burning it has been around since the 1980’s. However, the first heated tobacco brands, along with their heated tobacco products, failed to offer a suitable alternative for adult smokers.

How did IQOS get started as a heated tobacco brand?

At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with better options than continued smoking. And that is how IQOS, our heated tobacco system, got started.

The first IQOS devices date back to 2014, when the innovative heat-not-burn alternative was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 51 countries.

However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.

IQOS is part of our portfolio of smoke-free products, for which PMI invested over USD 6 billion and more than 10 years of research and product development. At the same time, more than 400 scientists and engineers collaborated on the development and assessment of smoke-free products.

So far, more than 10 million adult smokers have chosen to switch to IQOS and leave cigarettes behind*. And it’s no wonder! There are many reasons for adults who would otherwise continue to smoke or use other nicotine products to make the decision for IQOS. It delivers the true taste of real tobacco without fire, ash and cigarette smoke smell. IQOS also emits 95% less harmful chemicals compared to cigarettes**. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. All these benefits are what ultimately make IQOS a better choice than continued smoking.

If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS heat-not-burn devices you can choose from: IQOS 3 DUO,IQOS 3 Multi and IQOS 2.4 Plus.

You can find all of our heated tobacco devices online at iqos.com or in any of our IQOS stores. To find an IQOS store near you, use the Store Locator on our website.

IMPORTANT INFORMATION: IQOS IS NOT RISK-FREE.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.
**”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

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March 22 2021

How Do Heated Tobacco Devices Work?

Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.

All heated tobacco devices contain a heating source. Some, but not all heated tobacco products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.

What is the difference in heat-not-burn devices?

Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.

At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks called tobacco sticks. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.

Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.

The best of IQOS technology

From thought to reality, each element of IQOS is carefully crafted.

IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.

The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the tobacco stick. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes.

The tobacco taste

Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process, necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a tobacco stick able to provide taste satisfaction close to a cigarette.**

IQOS and tobacco sticks were designed to provide IQOS legal age users with a tobacco experience and duration similar to that of cigarettes. Each tobacco stick can last up to 6 minutes or 14 puffs on average. All you really need to know is that longer and gentler puffs would extend the duration of your experience.

Tobacco sticks for IQOS heat-not-burn devices come in many different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our tobacco sticks selection each IQOS adult user will discover the tobacco stick flavor that matches their taste.

Find out more about IQOS heated tobacco devices and the technology behind them.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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April 15 2021

How to Replace Cigarettes, Not the Nicotine

Did you know that cigarette alternatives like IQOS offer similar tobacco and nicotine experience without the smoke of cigarettes?

How to Replace Cigarettes, Not the Nicotine

Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes. Many believe that nicotine is the primary cause of smoking-related diseases. Although nicotine is addictive, studies and public health authorities have confirmed that it is not the case; rather, the primary cause of smoking-related diseases (such as cancers and heart disease) comes from the toxins and carcinogens present in cigarette smoke.

When a cigarette is lit, the tip of it burns - or, combusts - at temperatures at or above 600 degrees C, which causes a chemical reaction to occur. Combustion produces over 6,000 chemicals, and many of them are causing smoking-related diseases. This means that nicotine, while addictive, is not the primary cause of smoking-related diseases – it is combustion that causes them.

While the best course of action is to quit smoking all together, if an adult smoker doesn’t quit and is looking for an alternative for cigarettes, it is worth it to consider an option that eliminates combustion. What this means is that it is possible to find a replacement for cigarettes that can offer a tobacco and/or nicotine experience, but without the combustion and cigarette smoke.

What cigarette alternatives are available?

Today, many choices exist on the market for those looking for an alternative for cigarettes. E-cigarettes and vapes are well-known alternatives that eliminate combustion. There is also another type of product, called “heat-not-burn” or heated tobacco products. For example, in IQOS, heated tobacco devices, the tobacco used is heated but not burned. Therefore, IQOS does not produce ash or smoke.

IQOS, is a heated tobacco option on the market that is a better alternative to cigarettes. Using its unique HeatControl™ technology, IQOS heats tobacco sticks, containing real, processed tobacco, to temperatures 300-320 degrees C and a tobacco vapor is released. IQOS emits 95% less harmful chemicals compared to cigarettes*.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

When choosing a replacement for cigarettes, nicotine delivery and experience could play a role. Depending on the cigarette alternative selected, the way nicotine is delivered, and the experience it could provide, this may help adult smokers who would otherwise continue to smoke or use other nicotine products switch fully to the alternative and leave cigarettes behind.

So, replacing smoking cigarettes, but not the nicotine, is possible?

Yes, it is! And IQOS is one option that allows adult smokers to replace cigarettes with an alternative.

Nicotine is naturally present in the tobacco that is used in tobacco sticks for IQOS devices. With IQOS, nicotine is delivered at very similar amounts and speeds to that of a cigarette, which allows IQOS to provide cigarette-like satisfaction to adult users**.

Explore IQOS heated tobacco devices

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. See Important Information on IQOS.com.

** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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April 15 2021

Replacing Cigarettes with Better Alternatives

IQOS is a heated tobacco device with years of scientific research and testing. It’s designed to replace the rituals of cigarette smoking.

Replacing Cigarettes with Smoke Free Alternatives

The wonderful thing about the world we live in today is that we are spoiled for choice. Regardless of what we are interested in, a simple search online will bring up various options for us to explore and choose from. And yes, even for an adult smoker who would otherwise continue to smoke or use other nicotine products and interested in exploring other tobacco products as a replacement for cigarettes, there are plenty of options to delve into.

If you are an adult smoker looking to replace cigarettes, here are some helpful things about cigarette alternatives.

What are the different options for smoking alternatives?

E-cigarettes are one of the alternatives to cigarette. They do not contain tobacco, but rather, use e-liquids that are generally flavoured.

The e-liquids are heated in order to generate an aerosol, or what some users may call, vapor. There is a very wide range of e-cigarettes and e-liquids on the market, all with varying performance. If you are considering e-cigarettes as a replacement for cigarettes, one difference that e-cigarettes have over cigarettes is that they are smoke-free. Tobacco does not burn in the case of e-cigarettes, since nothing gets lit on fire. This is important to note; as we’ll discuss a bit later on with respect to cigarettes.

There is also another type of cigarette alternative, called “heat-not-burn”, or heated tobacco, which uses real tobacco that’s specially processed. Innovative technology heats the tobacco in the device to a specific temperature, which also means there’s nothing actually being lit with fire. Once again, this prevents combustion from happening, and as a result, heat-not-burn products have the same difference from cigarettes as e-cigarettes of being smoke-free.

IQOS is one such heat-not-burn alternative to smoking. Developed by Philip Morris International, IQOS utilizes a smart technology called HeatControl™ to precisely control the heating temperature of specially designed tobacco sticks, called HEETS.

How is IQOS heated tobacco different than smoking cigarettes?

The most important difference between IQOS heated tobacco and smoking cigarettes is this: while IQOS is not risk-free and does deliver nicotine, which is addictive, IQOS heated tobacco is a better choice than continuing to smoke cigarettes.

The main reason for this has already been hinted to – it’s based on how IQOS eliminates combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C as the tobacco burns – or, combusts. Combustion produces over 6,000 chemicals, and many of them are linked to smoking-related diseases. On the other hand, IQOS only heats the tobacco up to 300 – 320 degrees C, which stops the tobacco from burning.

Using IQOS as an alternative to continued smoking cigarettes has several benefits:

  1. No smoke: Unlike cigarettes, IQOS does not produce smoke, but rather, a tobacco vapor and emits 95% less harmful chemicals compared to cigarettes*. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
  2. No ash: Since IQOS does not burn tobacco, it also does not produce ash.
  3. Less lingering smell: The tobacco vapor produced by IQOS dissipates more quickly than cigarette smoke, leaving less lingering smell than cigarettes. Your hands, hair, clothes – and maybe even those who are close to you – will thank you!
  4. No staining on fingers: IQOS will not stain your fingers the way cigarettes do.
  5. Less of a bother: As IQOS produces less smell than cigarettes, it is less likely to bother people around you.

Replacing cigarettes with a less harmful alternative than continued to smoke** that does not produce smoke or ash – but still provides real tobacco taste and satisfaction – is possible with IQOS.

Important information: IQOS is not risk-free.

Discover IQOS 3 DUO

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

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April 15 2021

Alternatives to Smoking Cigarettes

Experience tobacco without smoke and ash with IQOS heated tobacco.

Alternatives without smoke

Adult smokers today have the option of exploring different experiences than smoking cigarettes. If you are an adult smoker who would otherwise continue to smoke or use other nicotine products, curious about alternatives to smoking, and looking to make a switch to a different sort of product, here’s the information for you.

What are the different options for smoking alternatives?

There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes.

Heated Tobacco Products as a Smoking Alternative

Heated tobacco, or “heat-not-burn” devices are smoke-free alternatives. Heated tobacco devices utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilize an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first; rather, the paper around the tobacco stick is heated first. This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience.

E-Cigarettes are an Alternative to Smoking

E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids instead, in a wide range of temperatures, from 100 degrees C to 250 degrees C. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke.

E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges.

How are smoke-free alternatives different than smoking cigarettes?

The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to a lack of combustion – or burning of the tobacco.

Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach temperatures around and above 600 degrees C, causing the tobacco to burn, and it is known that the majority of harmful chemicals in cigarette smoke comes from this combustion.

On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. For example, IQOS heats tobacco to temperatures below 350 degrees C. As a result, no smoke is produced, only a tobacco vapor. With the burning removed, IQOS emits 95% less harmful chemicals compared to cigarettes.* However, it does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

The elimination of combustion in smoke-free alternatives also come with other benefits – IQOS produces no ash, and does not produce smoke. Without a lit end, IQOS has no risk of burning others around you, clothes, or furniture. Specifically, with IQOS, adult smokers are still able to experience real tobacco, and get real tobacco taste, just with all the added benefits of a smoke-free alternative.

For adult smokers looking for other types of tobacco experiences, IQOS is a better choice than continued smoking.

Important information: IQOS is not risk-free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.

Compare all IQOS devices.

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April 26 2021

Do E-Cigarettes Contain Tobacco?

There is a number of smoking alternatives out there today available for legal-aged smokers who would otherwise continue smoking or use other nicotine products, and each have different features and functions. Some adult smokers may have the tendency to wrongly group all smoking alternatives under one category: “e-cigarettes”. However, did you know that e-cigarettes are actually only one type of smoking alternatives, specifically referring to a type of smoke-free alternative that does not contain tobacco - such as IQOS VEEV? And did you also know that there are other types of smoking alternatives that exist beyond e-cigarettes, which use real tobacco - such as IQOS heated tobacco?

Let’s take a look at these different options.  

What are e-cigarettes?

Electronic cigarettes such as IQOS VEEV – also called e-cigarettes or vapes – are one type of smoke-free alternative to continued smoking. The key thing to note about e-cigarettes is that they do not contain tobacco. Rather, they heat e-liquids (sometimes called vaping liquid), which evaporates, producing a vapor that is drawn from the device through a mouthpiece. IQOS VEEV uses e-liquids called VEEV flavor pods, which come in a convenient capsule pre-filled with 1.5 mL of e-liquid, making changing the pods easy and mess-free. 

No combustion occurs when a legal-aged user draws from an e-cigarette, as nothing actually burns. IQOS VEEV utilizes an innovative MESH™ heater that allows for the e-liquid to be in constant contact with the heat source, producing vapor - but no smoke. This is why e-cigarettes are sometimes referred to as a smoke-free alternative to continued smoking. In addition, IQOS VEEV flavor pods come in different flavors, including tobacco-inspired flavors such as Classic Auburn or Classic Blond. 

If e-cigarettes do not contain tobacco, what types of smoking alternatives do?

While you won’t be able to find “e-cigarette tobacco”, if you are a legal-aged smoker who would otherwise continue to smoke or use other nicotine products, there are smoke-free tobacco products available. In this case, heated tobacco may be an option for you.  

Heated tobacco, or heat-not-burn, is a type of smoke-free technology. Heated tobacco devices utilize real tobacco that is specially processed and formed into sticks. The tobacco sticks are then inserted into the device, where the tobacco is heated to very specific, controlled temperatures. This controlled heating ensures that the tobacco does not burn; however, since there is heating involved, tobacco flavor are released, while smoke and ash are eliminated from the  experience. 

IQOS is one example of a heat-not-burn device that utilizes real tobacco, formed into tobacco sticks, developed to be used exclusively with IQOS devices. Tobacco sticks are made of real tobacco leaf which are specially prepared and compressed. They are also designed to last around 14 puffs or around 6 minutes, whatever comes earlier, which is around the same amount of time as a cigarette. Moreover, the way IQOS heats the tobacco sticks are via a heating blade, which means the tobacco is heated first (and not the paper wrapped around the tobacco stick). Both IQOS and IQOS VEEV are not risk free; they deliver nicotine, which is addictive. 

How do I choose between e-cigarettes and heated tobacco?

Once the main difference between e-cigarettes and heated tobacco is understood, it is a matter of personal preference for the legal-aged smoker who is looking for a smoking alternative. On the one hand,  IQOS VEEV e-cigarettes do not contain tobacco, but  utilize the VEEV flavor pods filled with e-liquid, which is vaporized, allowing the experience to be smoke and ash free. 

On the other hand, IQOS heated tobacco utilizes real tobacco formed into sticks which provides real tobacco taste, just with the benefits of a smoke-free alternative. 

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April 26 2021

VEEV E-Liquid vs. Heated Tobacco Sticks

 

E-cigarettes (or vapes) and heated tobacco products share one very important thing in common: they both are alternatives to continued smoking for adults who would otherwise continue smoking or use other nicotine products. These smoke-free products accomplish this by eliminating combustion, which occurs when tobacco burns, such as when a cigarette is lit.

However, the way that e-cigarettes vs heated tobacco products deliver this distinction over cigarette smoking is quite different. E-cigarettes utilize a liquid, while heated tobacco utilizes tobacco sticks. As IQOS has both heated tobacco as well as vaping products (called IQOS VEEV), both types of consumables can be found in the IQOS range of products.

What are the VEEV e-liquids?

To begin, IQOS VEEV is a vaping device, and as with all e-cigarettes, it does not utilize tobacco. Rather, it utilizes VEEV flavor pods, which is a capsule containing 1.5 mL of e-cigarette liquid (sometimes also called e-cig liquid, e-liquid, or vaping liquid). The VEEV e-liquids come in different flavors and contain nicotine. The pod format of the VEEV e-liquids makes it easy and mess-free to swap the flavors.

What are Tobacco Sticks?

On the other hand, IQOS heated tobacco products do utilize real tobacco, processed and formed in specific ways to work with IQOS devices. Tobacco sticks are to be used with IQOS heated tobacco devices (or heat-not-burn devices).

Tobacco sticks are made of real, processed tobacco leaf, and therefore, deliver tobacco flavor. They are specially designed to last around 14 puffs or around 6 minutes, whatever comer earlier, which is around the same amount of time as a cigarette. Both IOQS and IQOS VEEV are not risk free; they deliver nicotine, which is addictive.

What’s the difference between VEEV e-liquids and Tobacco sticks?

The main difference between VEEV e-liquids and tobacco sticks lies in the overall experience.

With IQOS VEEV, the VEEV flavor pod is inserted onto the device, and the e-liquid is heated using the innovative MESH™ heating technology, which ensures constant contact between the e-liquid and the heat source. This causes the VEEV e-liquid to evaporate, and a vapor is created, which is then drawn from the device. There is no smoke and no ash created, only the vapor.

Tobacco sticks, on the other hand, are inserted into IQOS heated tobacco device and are heated to specific temperatures. With IQOS, tobacco sticks are heated from the inside using a special heating blade. The heating temperature is controlled to reach 350 degrees C, which provides a tobacco experience with no fire, no ash, and no smoke. Once again, only a vapor is created.

While both options have their differences, the most important thing that using tobacco sticks or VEEV e-liquids have in common is this: they are both alternatives for adult smokers to continued smoking. If you are an adult smoker who would otherwise continue smoking or use other nicotine products, and you are looking for a smoke-free alternative that does not contain tobacco, IQOS VEEV may be of interest to you. However, if you are looking for a smoke-free tobacco experience that has a similar ritual and taste profile as smoking, IQOS heated tobacco may be of interest to you.

Learn more about Tobacco sticks.

Learn more about VEEV flavor pods.

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April 26 2021

Is IQOS a Vape or an e-cig?

We’ve heard this question time and time again – is IQOS a vape?

The answer? IQOS is known as a heated tobacco product - which is not a vape. However, IQOS VEEV, which is a vaping product, does exist! And both options are smoke-free alternatives to cigarettes for adult smokers who would otherwise continue smoking or use other nico tine products.

What are the differences between IQOS heated tobacco and vaping?

Here are the important differences between IQOS heated tobacco vs vape.

1. IQOS Technology. IQOS is part of a category of products called “heat-not-burn”, or heated tobacco. These products utilize tobacco heating systems, such as IQOS’s HeatControl™ to heat tobacco instead of burning it. In comparison, vapes – also called e-cigarettes - work by heating and then vaporizing e-liquid, or vaping liquid.

2. Heated Tobacco. IQOS utilizes tobacco made of real tobacco leaf that are harvested, and then specially prepared and compressed into tobacco sticks. The precise heating of these tobacco sticks work to deliver tobacco flavor, and at the same time, prevent the tobacco from burning. Tobacco sticks contain nicotine because it is naturally present in tobacco. On the other hand, vapes do not utilize tobacco; instead, they utilize a vaping liquid that can be purchased in a wide variety of flavors at vape shops. Vaping liquid can come with or without nicotine. Both IQOS and VEEV are not risk free; they deliver nicotine, which is addictive.

3. IQOS Experience. IQOS delivers an experience that is similar to smoking. IQOS provides real tobacco taste and experience. Tobacco sticks are designed to last around 14 puffs or around 6 minutes, whatever comes earlier, which is around the same amount of time as a cigarette. Vapes, however, offer experience that is different from smoking, due to the usage of vaping liquids.

4. IQOS Heated Tobacco Devices. Currently there are several different IQOS heated tobacco devices to choose from – such as, IQOS 3, IQOS 3 DUO, IQOS 3 MULTI. Some IQOS devices have a separate holder and charger, while others have those components integrated as an all-in-one IQOS device. These different options allow IQOS adult users to select IQOS device that best suits their lifestyle.

What is IQOS VEEV?

IQOS VEEV is a new IQOS product that is an e-cigarette or a vape. While IQOS VEEV is a vape, it possesses smart technologies that elevate the vaping experience. As with other e-cigarettes, IQOS VEEV utilizes e-liquid but in an pod format, called VEEV flavor pods, which are filled with 1.5 mL of a flavored e-liquid. The pod format makes it easy and mess-free for legal-aged users to change the flavor.

The VEEV flavor pods are heated in an way that utilizes a heating technology called the MESH™ heater, which ensures the e-liquid is in constant contact with the heat. The MESH™ heater, plus IQOS VEEV’s smart digital control which is designed to prevent the overheating of the e-liquid, allows for the taste consistency. In addition, the vaping experience can even be customized with IQOS app, with the ability to adjust elements like the vape cloud size, and the responsive sensation felt by the legal-aged user when they draw from the device.

Both IQOS heated tobacco and IQOS VEEV are better alternatives to cigarettes. It is known that the majority of harmful chemicals in cigarette smoke comes from burning tobacco. Unlike cigarettes, both IQOS heated tobacco and IQOS VEEV do not burn tobacco and therefore produce no smoke. Switching completely to IQOS is less harmful than continuing to smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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April 26 2021

Vape vs E-Cigarette: What’s the Difference?

There are a number of smoking alternatives available to adult smokers who would otherwise continue to smoke or use other nicotine products these days, and with that comes a lot of new terminology. Vapes, vaping, e-cigs, e-liquids, vape clouds - these are just some of the terms that have emerged, and it can be confusing! One of the biggest confusions out there is between vapes vs. e-cigarettes - what’s the difference? We’re here to clear that all up today. 

Vape vs. E-cigarette

What’s the difference between vapes and e-cigarettes? Nothing. They’re the same thing! Vapes and e-cigarettes both refer to the same category of smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products. Meaning, there’s also no difference between which is better, e-cigarettes or vapes. 

E-cigarettes or vapes are electronic devices that do not generate smoke like cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine. And while the terms “vape” or “e-cigarette” is used to refer to the product itself, the term “vaping” is usually used to refer to the act of actually using this kind of product. 

How do e-cigarettes or vapes work?

There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.

The principle behind e-cigarettes is to heat and vaporize e-liquids. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device through a mouthpiece. With no fire and no burning involved, e-cigarettes are a smoke-free alternative to continued smoking. 

The general components of an e-cigarette or vape include:

  • The battery: The energy source for the whole device; usually rechargeable and provides power to the heating element and electronic components.
  • The tank: The container that is used to store the liquid until it is taken to the heating element. Some e-cigarettes use capsules or pods that are disposable.
  • The e-liquid: The mixture that is vaporized inside the e-cigarette. 
  • The heater: The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts it in contact with the metal coil which is the part that heats.
  • The sensors and electronic components: Control the heating and operation of the device. 
  • The mouthpiece: The chamber or channel where the vaporized liquid is drawn from the device. 

 

What is IQOS VEEV?

While many e-cigarettes tend to be built in similar ways, IQOS VEEV is e-cigarette that has taken vaping to a new level. Keeping the benefits of vaping intact, IQOS VEEV improves on many of the traditional components of e-cigarettes.

To begin, IQOS VEEV has an elegant design that doesn’t require a traditional e-cigarette tank, as the e-liquids used by IQOS VEEV are the VEEV flavor pods, which are individually packaged capsules of flavored e-liquid. This makes changing flavors easy and convenient, and every time the VEEV flavor pod is changed, the mouthpiece is also replaced, keeping usage hygienic. 

Moreover, the heating component of IQOS VEEV improves upon the traditional “wick and coil” heaters, with its innovative MESH™ heater that ensures the e-liquid is in constant contact with the heat source. MESH™ heater has also been designed to prevent overheating of the e-liquid. Unlike wick-and-coil e-cigarettes, the MESH™ heater is in constant contact with the e-liquid for a consistent taste experience. Made in Germany, the stainless steel MESH™ construction and the heater’s smart digital controls detect when e-liquid levels are low, which is designed to prevent overheating and a burnt taste [and to ensure it emits on average over 95 percent lower levels of harmful chemicals compared to cigarettes.* Finally, IQOS app allows for a customized vaping, with the ability to adjust experiences like the vape cloud size, and the responsive sensation felt by the legal-aged user when they draw from the e-cigarette. 

Important note: This does not necessarily equal a 95 percent reduction in risk. IQOS VEEV is not risk-free.

*Source: Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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April 26 2021

Heated Tobacco vs E-Cigarettes: What’s different?

The first time you heard of heated tobacco devices, did you perhaps think that they were the same thing as electronic cigarettes? While both products are electronic, smoke-free alternatives for legal-aged smokers who would otherwise continue to smoke or use other nicotine products, there are some differences to be aware of when making a choice between IQOS heated tobacco vs. e-cigarettes, such as IQOS VEEV.

What are e-cigarettes or electronic cigarettes, or IQOS VEEV?

Electronic cigarettes are one type of alternative to continued smoking. They are handheld devices that come in various sizes, with customization options - with IQOS VEEV being one example of an e-cigarette. Some e-cigarettes are disposable, while others can be reused. In general, e-cigarettes heat e-liquids in order to generate an aerosol, also called a vapor. Those adults who use e-cigarettes also use the e-liquids, which come in various flavors, and may contain nicotine.

Electronic cigarettes heat and vaporize e-liquids between a wide range of temperatures – it could be anywhere from 100 degrees C to 250 degrees C. The e-liquid is drawn from the tank of the e-cigarette and put into contact with a battery powered heating component. Heating the liquid makes it evaporate, and when that happens, the vapor can be drawn from the device through a mouthpiece. IQOS VEEV is a simple and stylish e-cigarette which uses e-liquids that come in pods. Each VEEV flavor pod contains 1.5 mL of e-liquid, and can be easily swapped out for different flavors, without mess or refilling. The device is rechargeable and meant to be reused. IQOS VEEV also comes with smart digital control and MESHheating technology that is designed to prevent overheating of the e-liquid, keeping the taste consistent. With IQOS app, the IQOS VEEV vaping experience can even be customized, with the ability to adjust experiences like the vape cloud size, and the responsive sensation felt by the legal-aged user when they draw from the e-cigarette.

What is IQOS Heated Tobacco?

IQOS is a heated tobacco device developed by Philip Morris International that uses an innovative tobacco heating system called HeatControl™ Technology. This type of tobacco heating technology is often called “heat-not-burn”, because it heats tobacco instead of burning it – which is what happens with cigarettes.

Heating tobacco instead of burning it is the most crucial part of what makes IQOS an alternative to continued smoking. With IQOS a tobacco stick, which is made of real, processed tobacco, is inserted into the IQOS holder and onto a heating blade, with a heating temperature controlled to reach 350 degrees C. This heats the tobacco from the inside of the tobacco stick, releasing tobacco flavor with no fire, no ash, and no smoke.

Heated Tobacco vs. E-cigarettes

So, if you are an adult who would otherwise continue to smoke or use other nicotine products looking for an alternative to cigarettes, how do you choose between IQOS heated tobacco vs. e-cigarettes, like IQOS VEEV? While they are both electronic alternatives to continued smoking, the key differentiator between the two is this: IQOS’s tobacco heating system heats processed tobacco, while e-cigarettes vaporize an e-liquid, like IQOS VEEV utilizes the MESH™ heater to heat the VEEV flavor pods.

Because of this difference, IQOS heated tobacco provides for an experience that is familiar for adult smokers, while IQOS VEEV provides adult smokers with different experience.

Learn more about IQOS VEEV

Tobacco sticks

Learn more about IQOS Heated Tobacco

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Tobacco sticks and nicotine pods used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco and nicotine use altogether.