January 19 2021
Be inspired by real stories, and try IQOS for free
We are pleased to present portraits of people whose lives have seen a change for the better due to IQOS. What led them to quit classic cigarettes? What do they like most about IQOS? Read their stories and discover the impact that their choice has had on them.
Each of us is unique, and we each have a unique story. What brings us together is the desire to change things for the better and to seek new solutions.
With IQOS, we have decided to celebrate the stories of those who were not afraid to make a change in their lives. They both have different reasons for quitting classic cigarettes, but the satisfaction they have found with IQOS is the same. Don’t believe it? See for yourself!
Watch the stories of Gábina and Peter and find the inspiration to change! Don’t forget that you can try IQOS for free. Getting rid of smoke has never been easier.
December 16 2020
IQOS portfolio of smoke-free products
Discover IQOS portfolio of science-based smoke free products. Enjoy the benefits of heated tobacco with IQOS or vaping made right with IQOS VEEV and embark yourself on a journey to a better future without smoke
Choose the product that fits your preference. Without fire, ash or cigarette smoke.
December 3 2020
Special offer for new users
Take advantage and get the new IQOS VEEV vaping device.
You can now get one of the IQOS VEEV vaping sets for new users, adult smokers or other nicotine product users for a special discounted price in our e-shop.
Each IQOS VEEV vaping set includes IQOS VEEV device and VEEV pods.
Don’t hesitate and get your new IQOS VEEV today.
Prices apply when purchasing through IQOS.com, IQOS partners and in our IQOS stores. Device availability may vary. The condition is your registration on IQOS.com.
These offers are valid only for newly registered users or for users who have not yet used any IQOS VEEV registration offer.
This offer is valid only for newly registered users or users who did not take advantage of any IQOS VEEV special offers after registration. Every user can use only one registration offer with IQOS partner, in IQOS store or at IQOS.com.
March 2 2021
Improved tobacco flavors now available!
The regular feedback which we keep receiving from you is very important to us. It gives us the motivation to continue to improve our products so that we can deliver a consistently perfect flavor experience to you.
WHAT’S NEW AND IMPROVED?
We have made a number of technological changes to the tobacco sticks, so as to ensure that IQOS will provide you with an even more satisfying experience. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS.
The easier and safer insertion of tobacco sticks into the heater will surely be welcomed by every IQOS user, and so will the consistent release of aerosol throughout the entire use period.
Lovers of menthol flavors will certainly appreciate the improved mentholization technology, for a consistent menthol taste that is evenly distributed from start to finish. Menthol is newly being applied to several parts of the tobacco stick in manufacturing.
WE KEEP THE GOOD THINGS
No changes have been made to the composition or taste of tobacco blends.
The new improvements have no impact on the duration of the user experience.
We trust that we’ve been able to increase your satisfaction and give you an even better IQOS experience.
FREQUENTLY ASKED QUESTIONS
What exactly is different in the new tobacco sticks?
We have improved the tobacco stick with the user’s overall experience in mind. We modified the tobacco layout so as to create the optimal space for inserting the heating blade and thus to ensure better airflow throughout the entire time you use IQOS. These changes make it easier to insert the stick into the heater and ensure a more balanced aerosol production over the entire use period. No changes have been made to the tobacco blend, nor is the taste affected in any way.
Is this improvement limited to the Czech Republic, or to the European Union, or has it been rolled out globally?
The changes have been implemented globally, though the availability of improved tobacco sticks may vary from local market to market.
Do the improvements concern all varieties of tobacco sticks?
Yes, with the exception of the capsule version Sienna Caps.
How does the improved mentholization technology work?
Menthol is being directly applied to several sections of the tobacco stick. The menthol solution that is being used is the same as before.
Will the intensity of the menthol flavor still be different from variety to variety?
Yes. The tobacco sticks Blue, Turquoise, and Willow will still be different in their intensity.
How come there is the same amount of nicotine with less tobacco?
We improved the way nicotine is extracted from the tobacco, therefore there is no change in the nicotine delivery even with less densely packed tobacco sticks.
Does it have any impact on the number of puffs and duration?
No. There is no impact on the number of puffs or duration. On average the experience with IQOS can last up-to 6 min or 14 puffs, whichever comes first. The way you puff impacts how long your HEETS will last. Drawing gently and taking longer breaks between the puffs allow the blade properly heat the tobacco and generate aerosol. This would extend the duration of your experience and increase satisfaction from your HEETS.
May 1 2020
Try IQOS for a longer time - without worries
Now you have an ideal opportunity to try all benefits that make IQOS a better choice than classical cigarettes. We have a money back guarantee up to 60 days.
We want to be closer to you in the current difficult situation enabling you or your friends, adult smokers to try IQOS for the first time as easy as possible. You can enjoy the taste of real tobacco without smoke and ash easily with a money back guarantee up to 60 days.
You will get the money back guarantee up to 60 days if you get your first registration kit after 1. 5. 2020. The kit contains IQOS device and five packs of tobacco sticks. You can choose from a variety of styles and flavours!
In order to return the money for the kit to you, you have to:
- be a registered user,
- have an IQOS device registered,
- go through an initial training getting explained from us how to use and maintain IQOS correctly.
And how is it with the money back?
- First get in touch with our IQOS customer service at 800 413 413.
- If you return a device and at least 5 packs of tobacco sticks, you will get the full price of the kit refund.
- If you return a device and less than 5 packs of tobacco sticks, you will get the price with deduction of the actual price of the packs used.
The complete rules and conditions of the money back guarantee can be found here. Don’t hesitate to call our IQOS customer service at 800 413 413 in case of questions; we will gladly help you out.
Your IQOS team
March 4 2021
The health and safety of our customers and staff are our priority.
All IQOS stores thoroughly observe Czech government regulations and are disinfected regularly.
Professional and friendly staff will help you find your way around the IQOS devices and accessories. Unfortunately, it is currently not possible to test the device in the store, but the staff will be happy to show you how to work with the device. In addition, in all our IQOS stores you can use all the advantages of IQOS CLUB.
In all our stores, you can:
- buy IQOS
- redeem IQOS CLUB code for purchase of your first device
- take a look on IQOS and try it out for free
- take advantage of full customer care on IQOS products*
- claim rewards for recommending IQOS
- we will show you, how to clean IQOS correctly
- during "Cleanup Thursdays" you can get 10 pcs of cleaning sticks for free after you clean your device with us
You can buy tobacco sticks for IQOS not only in our stores, but also in good tobacconists and many more places. Services available in individual stores might differ. Check the full list of stores and find out, which of them offer engraving, trying IQOS in-place for free, or full assortment of IQOS accessories.
LIST OF STORES:
According to government regulations, all our stores are closed on Sundays
IQOS STORE Praha
Na Příkopě 22, 110 00 Staré Město
IQOS Store Praha-Chodov
Westfield Chodov, Roztylská 2321/19
Westfield Chodov, Roztylská 2321/19
IQOS Store Praha-Smíchov
OC Nový Smíchov, Plzeňská 8, Praha-Anděl
IQOS Store Praha-Černý Most
OC Černý Most, Chlumecká 765/6
POP-UP Praha-Černý Most
OC Černý Most, Chlumecká 765/6
IQOS partnerská prodejna Praha 7
Milady Horákové 65/492
Metropole Zličín, Řevnická 1
IQOS partnerská prodejna Praha 2
Sunday – Closed
IQOS partnerská prodejna Praha 6
Čs. armády 33
IQOS partnerská prodejna Praha 1
Václavské náměstí – metro Můstek
Sunday – Closed
OC Letňany – Veselská 663
IQOS partnerská prodejna Brno – Česká
Sunday - Closed
IQOS partnerská prodejna Brno – Vídeňská
Monday-Friday 9.00 - 18.00
Saturday-Sunday – Closed
POP-UP Brno, Galeria Vaňkovka
Galerie Vaňkovka, Ve Vaňkovce 1, 1. patro
POP-UP Brno, OC Campus Square
OC Campus Square, Netroufalky 770
POP-UP Brno, OC Olympia
OC Olympia, U dálnice 777
POP-UP Karlovy Vary
OC Varyáda, Kapitána Jaroše 375/31
IQOS partnerská prodejna Zlín
OC Svit Náměstí Práce 2523
OC Centro, Tř. 3.května
IQOS partnerská prodejna Liberec
Tř. 1. máje 147/20
Sunday – Closed
OC Nisa, České Mládeže 456
Ústí nad Labem
IQOS partnerská prodejna Ústí nad Labem
Mírové náměstí 108/32
Sunday – Closed
OC Korso Karviná, Nádražní 1939/4a
OC Frýda, Na Příkopě 3727
OC Galerie, Náměstí Svobody 3316
Monday – Sunday 9.00–21.00
IQOS partnerská prodejna Kladno
nám. T.G. Masaryka 1309
Saturday – 8.00-12.00
Sunday – Closed
POP-UP Nový Jičín
OC Galerie Tabačka, Přemyslovců 1/2251
Centrum Pivovar, Sofijská 2/3
OC Central, Jugoslávska 543/2
IQOS tabák Louny
IQOS tabák Klatovy
Saturday-Sunday – Closed
POP-UP Hradec Králové
OC Futurum, Brněnská 1825/23A
IQOS partnerská prodejna Hradec Králové
Baťkovo nám. 1226
Sunday – Closed
POP-UP Mladá Boleslav
OC Bondy, tř. Václava Klementa 1459
IQOS partnerská prodejna Olomouc
OC Olomouc City, Pražská 255/41
IQOS partnerská prodejna Břeclav
J. Palacha 121/8
Monday–Friday 8:00 - 19:00
Saturday-Sunday - Closed
Forum Nová Karolina, Jantarová 3344/4
IQOS partnerská prodejna Ostrava
Saturday-Sunday – Closed
Avion Shopping Park, Rudná 114
IQOS partnerská prodejna Strakonice
Atrium Palác - Masarykovo náměstí 2799, přízemí
IQOS partnerská prodejna Pardubice
Třída míru 90
Plzeň Plaza, Radčická 2, přízemí
IQOS tabák Plzeň
Sunday – Closed
POP-UP České Budějovice
IGY Centrum, Pražská 24, přízemí
IQOS partnerská prodejna Náchod
Sunday – Closed
IQOS partnerská prodejna Most
OC SAS, Tř. Budovatelů 2957/108
OC Central, Žižkovo náměstí
Sunday – Closed
IQOS partnerská prodejna Opava
OC Breda&Weinstein, U Fortny 49/10
OC City park Jihlava, Hradební 1
OC Zlatá Brána, Dukelská brána 7
OC Galerie, Čechova 3491/26
IQOS Partnerská prodejna Česká Lípa
Sunday – Closed
IQOS partnerská prodejna Znojmo
Sunday – Closed
IQOS tabák Trutnov
Sunday – Closed
OC Dragoun, Dragounská 2563/4
IQOS tabák Litomyšl
Smetanovo nám. 99
Sunday – Closed
IQOS tabák Litvínov
IQOS Tabák Jindřichův Hradec
Masarykovo náměstí 71
Sunday – Closed
IQOS STORE Kutná Hora
28. října 88, Kutná Hora
*To make a warranty claim or a device replacement request in IQOS partner stores you have to contact the IQOS Customer Care Center on +420 800 413 413 in advance.
February 26 2021
We make use of the latest technology
We continuously strive to innovate our products and ensure that only state-of-the-art technology and materials are used in the manufacturing process – always with a view to being able to provide you with the best possible IQOS experience.
Our latest innovations have resulted in a new protective layer that keeps the tobacco together and enhances heat insulation – this protective wrap is now made of paper instead of aluminum. In developing this new protective wrap, we conducted careful functionality tests. In order to protect the tobacco component, we’ve used a flame-retardant material that simultaneously works as a heat insulating barrier. The tobacco inside thus remains protected from ignition.
At the same time, this inner protective wrap works as a heat insulator, which prevents the outer paper layer from overheating. Compared to the first-generation protective wrap made from aluminum, the spent tobacco sticks are now noticeably cooler to the touch, which makes it easier to remove them from your IQOS device – a fact that we are sure you will appreciate.
The use of our new protective outer layer has no impact on the flavor of the tobacco or the amount of nicotine, as the tobacco blend inside has remained the same.
IQOS delivers the exact same benefits as previously. IQOS emits 95% less harmful chemicals compared to cigarettes* and switching completely to IQOS presents less risk to health than continuing to smoke**. However, it is important to remember that IQOS is not risk-free. It delivers nicotine, which is addictive.
The tobacco stick with the new protective wrap will hit the market in the next few weeks, depending on existing stocks of individual vendors.
*Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
**Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke. IQOS is intended exclusively for adult smokers.
March 4 2021
Special offer for new users
Do you want to buy IQOS? Now you can have it more conveniently
At the e-shop, you can get one of our IQOS sets for new users at a discounted price now.
Each IQOS set contains IQOS device and tobacco sticks. You will definitely appreciate that entering the smoke-free world will be easier for you with our clear online IQOS guide.
Do not hesitate to get your new IQOS today.
If IQOS is recommended by your friend who is a member of the IQOS CLUB and you have the IQOS CLUB code, apply it before paying on the "Order Summary" page. After you complete your purchase, you will receive a voucher of CZK 300 for your next purchase.
These offers are only for newly registered users or for users who have not yet used any preferred IQOS offer after registration.
March 4 2021
Make use of the affordable offer and purchase another IQOS
Everything is easier with more than one IQOS. While using one, the other one is charging and you don’t have to wait for anything. For instance, you can always have one of them ready in your car and the other one in your pocket with you. Make use of the affordable offer of IQOS 2.4 Plus, IQOS 3 DUO or IQOS 3 MULTI in a set with 5 packs of tobacco sticks. Choose the IQOS device in colour that underlines your style and your favourite taste of tobacco sticks in addition to that.
Having the other IQOS device at hand makes it easier to lend such device to an adult smoking friend to try. All sets from the discounted price offer can be purchased in IQOS stores or in the e-shop IQOS.com.
Every user register at IQOS.com can buy a maximum of five sets of IQOS with a pack of tobacco sticks within the aforesaid discounted price offers using one user account. In case of a sixth order or more, the company reserves the right not to confirm the e-shop order or withdraw from the agreement in accordance with the terms and conditions of the E-SHOP. In case of a payment by card the money received will be returned to the respective account within 14 days after cancelling the payment.
March 14 2020
IQOS tobacco heating system vs. e-cigarettes
IQOS tobacco heating system vs. e-cigarettes.
Smoke-free alternatives to cigarettes.
IQOS tobacco heating system vs. E-cigarettes - what is the difference?
IQOS tobacco heating system and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.
Both are electronic devices, and do not generate smoke like cigarettes. But there is one feature that distinguishes IQOS tobacco heating system from e-cigarettes: Contrary to vaporizing an e-liquid, IQOS heats real tobacco, producing tobacco vapor.
IQOS tobacco heating system uses tobacco sticks that have real tobacco which is carefully selected, finely ground and compressed to ensure consistency in the taste delivery and satisfaction.
What are e-cigarettes?
E-cigarettes are electronic hand-held devices that are smoke-free alternative to cigarettes. In general, they are powered by a battery and heat e-liquids in order to generate an aerosol or what some users call vapor. The e-liquids may have various flavors and may contain nicotine.
How do E-Cigarettes work?
There are many types of e-cigarettes. They differ in size, power, customization options, and even their ability to be reusable or disposable. However, most of them work on the same principle and with similar components.
E-cigarettes heat and vaporize e-liquids in a wide range of temperature from 100 ⁰C - 250 ⁰C. They achieve this by drawing the liquid from a tank and putting it in contact with a battery powered heating element. When the liquid is evaporated it is drawn from the device thorough a mouthpiece.
The battery - The energy source for the whole device. In most cases it is rechargeable and provides power to the heating element and electronic components.
The tank - The container that is used to store the liquid until It Is taken to the heating element or chamber. Some e-cigarettes use capsules or pods that are disposable.
The e-liquid - The mixture that is vaporized inside the e-cigarette. While there are many variants of the liquids, they usually contain propylene glycol, glycerin, nicotine, flavorings and various additives.
The heater - The set of components that draw the liquid toward the heating element and heat to vaporize. Most e-cigarettes use a “wick and coil” system. The wick naturally soaks the liquid and puts It In contact with the metal coil which is the part that heats.
The sensors and electric components - Control the heating and operation of the device. They range from simple push to activate buttons, LEDs, battery Indicators or to advanced flow sensors.
The mouthpiece - The chamber or channel where the vaporized liquid drawn from the device.
Without question, the best decision any smoker can make Is to quit tobacco and nicotine use altogether. While not risk free, e-cigarette is a smoke-free alternative for adults who would otherwise continue to smoke or use other nicotine products.
January 29 2020
Discover the IQOS Experience
Reviews from real users
On your way from cigarettes to IQOS, you will soon enjoy the benefits that a smoke-free world offers. Watch videos and learn from other adult users how IQOS has gradually changed their lives for the better!
Immediately feel a positive difference
Just a few days of using IQOS and you will recognize the change. Maybe you will be able to walk up the stairs more comfortably than before or stop losing your breath when running and doing other activities. You also may notice that you are no longer accompanied by the ubiquitous smell of cigarettes that has annoyed people around you. Play testimonials of IQOS users and you will hear that it is not just a myth.
Switching completely to IQOS presents less risk to your health than continuing to smoke.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
For the change, You are not on Your own
Would you like to try or borrow IQOS first? The IQOS partner will adjust to your time management and he/she will explain you everything about use, cleaning and maintenance of a device at a personal meeting. As you can see in the video, IQOS users appreciate both friendly approach and comprehensible presentation. And no one will push you into buying. On the contrary, IQOS can be borrowed for free for up to a week from an IQOS partner or in our stores. If you borrow IQOS for a week you are entitled to purchase of 6 tobacco sticks packages for a special price of 200 CZK. Watch the testimonials of IQOS users.
The change is worth trying
Transition to IQOS may not be easy at the very beginning. New IQOS users mention a different tobacco taste and they tend to combine IQOS with cigarettes in the first days. Well, heated tobacco really tastes different from what you were used to. Cigarettes burn tobacco while IQOS only heats it. But believe us, getting over your past habits will pay off in the end. IQOS users have shared their own experience and feelings with us when switching from cigarettes to IQOS.
Your IQOS, Your style
IQOS is not just a better alternative to cigarettes for adult smokers who want to continue using tobacco. It is also a design accessory that an adult user can customize to suit his or her personality and preferences. Choose from a wide colour range of top covers, pocket charger doors or top-quality leather cases. In addition, you can always rely on professional service and customer care that will always try to comply with your wishes. See what accessories IQOS users like best and what their personal experience with our customer care is.
Even people around You can feel relieved
The benefits of IQOS will be appreciated not only by yourself but also by people around you. Some users are happy they can use IQOS in their cars or at home. They have also become much more pleasant companions for their loved ones and do not bother anybody with cigarette smoke anymore. Listen to testimonials of IQOS users where they describe the positive reactions of people around them.
Benefits of IQOS for the body
Still hesitating? Just try IQOS and you will immediately recognize one of its biggest advantages that will convince you 100%. It is the effect IQOS has on the human body. Users appreciate better stamina and performance when playing sports and they praise less running out of breath and coughing and above all the willingness to participate again in active life.
Do you have any questions or need help? We are here for you.
November 25 2020
A new intensive tobacco stick flavor
Russet Selection has arrived: our most intensive tobacco flavor to date. IQOS CLUB members are the first to be able to give it a try, thanks to the exclusive pre-sale event.
Meet Russet Selection, a roasted tobacco blend with a well-balanced, full-bodied taste, subtly enhanced by an earthy aroma. Russet Selection delivers an even more full-flavored and intense heated tobacco experience.
The new flavor will soon be available in the e-shop at IQOS.com. IQOS CLUB members moreover have access to an exclusive pre-sale event starting on 29 October. If you want to be among the first to sample Russet Selection, you need to register on www.IQOSCLUB.cz.
March 22 2021
What is Heated Tobacco?
The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.
A cigarette has to be lit in order to be smoked. It burns at 600°C at the tip of the cigarette, but can reach above 800°C during a puff. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.
On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at temperatures of up to 350°C, releasing tobacco flavor with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke and emits on average 95% lower levels of harmful chemicals compared to cigarettes*. It is important to say that it does not necessarily equal a 95% reduction in risk and IQOS is not risk-free.
Another advantage of IQOS is that since it produces less smell than cigarettes, it is less likely to bother people around you. By heating tobacco instead of burning it, IQOS does not produce second-hand smoke.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
What are heated tobacco products?
Heated tobacco products, or heat-not-burn products, do exactly what their name suggests: they heat tobacco instead of burning it.
There are many heat-not-burn products out there, but IQOS is the brand with the number one heated tobacco product in the world**. Equipped with innovative HeatControl™ Technology, IQOS heats tobacco up to 350°C without burning it. This delivers a high quality tobacco experience, without any fire or ash and with less lingering smell on your hands, hair and clothes than cigarettes.
**Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).
IQOS heat-not-burn devices
Currently, there are three IQOS devices available in two different versions. The first version has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.
Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive tobacco experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories.
The third IQOS device, the IQOS 3 Multi, is an integrated product that combines the holder and charger. The all-in-one pocket size device offers 10 back-to-back HEETS experiences before needing to recharge. It’s lightweight and portable with a wide range of customization options which help IQOS legal age users make it uniquely theirs.
The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 tobacco experiences in one charge of the pocket charger.
How do IQOS heat-not-burn devices work?
All IQOS heat-not-burn devices work in the same way: first, insert the tobacco stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the tobacco stick is finished, simply remove it from the holder and dispose of it.
Our commitment to high quality heated tobacco
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process,’ necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, when combined with all the other parts, creates a tobacco stick.
Tobacco sticks for IQOS devices provide taste experience close to a cigarette and come in different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our tobacco sticks selection each IQOS legal age user will discover the flavor that matches their taste.
Explore the IQOS 3 DUO Device
March 22 2021
Heated tobacco varieties and heated tobacco comparisons
Heated tobacco products are an innovative alternative for adults who would otherwise continue to smoke or use other nicotine products. Heat-not-burn products heat tobacco instead of burning it in order to release heated tobacco flavors. Our heat-not-burn product IQOS delivers a high quality tobacco experience for IQOS legal age users with no fire, no ash and with less smell than cigarettes. However, IQOS is not risk-free.
Heated tobacco products come in over a dozen different varieties. Read on to find out what these are and how they compare to one another.
What are the different types of heated tobacco?
Amongst the heated tobacco variety, IQOS is the brand with the number one heat-not-burn product in the world*. At the heart of our most advanced smoke-free product are sophisticated electronics that heat specially designed heated tobacco sticks. Thanks to its patented HeatControl™ Technology, IQOS heats the tobacco just enough to release a nicotine-containing vapor but without burning the tobacco.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019 (excluding China and US).
What are the different types of heated tobacco flavors?
The specially designed tobacco sticks for heating are used exclusively with IQOS devices. Carefully crafted for IQOS legal age users’ experience, each tobacco stick requires meticulous care, attention and expertise.
The journey to offering IQOS legal age users this experience has a lot of tiny steps. It begins with farmers from all around the world who care deeply for their crop. Next, our master blenders sample the tobacco, selecting the best tobacco origins and qualities and paying special attention to aroma and taste profiles (e.g. richness, ripeness, strength). Finally, our tobacco blenders create the blends of tobacco sticks for IQOS legal age users.
A modern twist on tobacco classics, tobacco sticks offer a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. Thus, IQOS users can try out and compare heated tobacco flavors in order to find their perfect match. Tobacco sticks are not risk-free and are addictive.
We know that IQOS legal age users love to explore new tastes. That’s why with tobacco sticks we are building a universe where there is always another heated tobacco flavor, another taste experience to discover and where many unexplored dimensions of taste are waiting for IQOS legal age users. Our Flavor Advisor can help IQOS legal age users discover the tobacco sticks flavor that matches their taste.
What is the difference between heated tobacco and e-cigarettes?
Although both heat-not-burn devices and e-cigarettes are smoke-free alternatives to smoking, there are important differences when it comes to comparing heated tobacco products with e-cigarettes.
E-cigarettes don’t contain tobacco. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol, what people usually call a vapor – hence the term “vaping”.
What’s more, in heated tobacco products, nicotine is naturally present in the tobacco used in the product. In comparison, in e-cigarettes, nicotine derived from tobacco is added to the e-liquid used in the product.
What is the difference between heated tobacco and vaping?
Vaping is the act of inhaling and exhaling the aerosol, often referred to as vapor, which is produced by an e-cigarette or similar device. The term is used because these devices do not produce tobacco smoke, but rather an aerosol.
Explore our heated tobacco flavors
March 22 2021
Why IQOS Heated Tobacco is Becoming Popular Among Adult Smokers
Heating tobacco releases flavors and nicotine and allows adult smokers to experience tobacco without combustion. So it’s no wonder that IQOS heated tobacco, also known as “heat-not-burn,” is becoming a popular smoking alternative among adult smokers, as it incorporates tobacco without smoke, ash or cigarette smoke smell. IQOS is the #1 heated tobacco product* and thousands of adult smokers around the world convert to IQOS every day**.
But the reasons to switch from smoking to IQOS don’t stop here. Besides using real tobacco, IQOS emits, on average, 95% lower levels of harmful chemicals compared to cigarettes***. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
What’s more, IQOS is less likely to bother people around you, as it produces no second-hand smoke. It also leaves less lingering smell on hands, clothes and hair. All these benefits make IQOS a better alternative to cigarettes and the reason why more than 10 million adult smokers have already chosen to switch to IQOS and leave cigarettes behind****.
*Source: PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2019. (excluding China and US).
**Source: Status as of December 2019. Exclusive Heat-Not-Burn users that are using PMI tobacco sticks for at least 70% of their past-7 days heated tobacco consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
***Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
****Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom tobacco sticks represent more than 70% of their past 7-day tobacco consumption.
How is heated tobacco different from other smoking alternatives?
Cigarettes and other ways of taking in nicotine have been around for a long time. However, recent technological developments like heated tobacco products and e-cigarettes mean adults who would otherwise continue to smoke or use other nicotine products have alternatives available to them.
Our heat-not-burn device IQOS, popular among adult smokers, heats tobacco instead of burning it. This is the biggest difference between IQOS and cigarettes. By not burning tobacco, our IQOS heated tobacco product doesn’t create smoke and ash.
Similar to heated tobacco products, e-cigarettes don’t create smoke either because they don’t burn tobacco. However, unlike IQOS and tobacco sticks, e-cigarettes don’t contain tobacco at all. Instead, they heat an e-liquid containing nicotine and flavors to produce an aerosol.
Which heated tobacco flavours are popular among IQOS adult users?
Made to be used with our heat-not-burn device IQOS, popular among adult smokers, tobacco sticks offer a tobacco experience without the smoke, ash and fire that come from smoking cigarettes. So IQOS adult users can focus more on their moment and the taste.
A modern twist on tobacco classics tobacco sticks come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every IQOS adult user’s taste palate. Tobacco sticks can be chosen based on aroma, body and intensity. A lower intensity indicates round and refined taste sensations, whereas a higher one stands for richer tastes.
Some of the most popular heated tobacco flavors among IQOS legal age users include the tobacco Amber selection, a rounded, toasted tobacco blend layered with lightly scented woody and nutty aroma notes. Another popular heated tobacco flavor choice is the Yellow selection, a mellow and aromatic tobacco blend coupled with effervescent zesty aroma notes. And for menthol fans, the HEETS Turquoise selection offers crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
Explore all our tobacco sticks flavors
We know that IQOS legal age users love to explore new taste sensations. That’s why we are constantly expanding our variety of tobacco sticks, so that there is a heated tobacco flavor or taste experience for every IQOS legal age user to discover.
Additionally, our Flavor Advisor which was developed in collaboration with flavors specialists, can help IQOS adult users discover the tobacco stick flavor that best suits their taste. Available both online and in stores where adult smokers can try IQOS, the Flavor Advisor is a quick and simple tool that helps IQOS adult users discover their personal taste profile based on their taste preferences. The Flavor Advisor will then help identify two variants that may match the user’s taste profile best.
Find out more about our heat-not-burn IQOS devices popular among adult smokers.
March 22 2021
Where can you find heated tobacco?
The IQOS community currently boasts more than 10 million* adult smokers who have chosen to switch to IQOS and leave cigarettes behind. And it’s easy to see why. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke or use other nicotine products, real tobacco taste and experience with no fire, no ash and no cigarette smoke smell.
If you’d also like to leave smoke behind and join the IQOS community, there are currently three IQOS devices you can choose from: IQOS 3 DUO, IQOS 3 Multi and IQOS 2.4 Plus. You can find all of our heated tobacco devices in our IQOS online shop or in any of our IQOS stores.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Where can you find tobacco sticks?
IQOS uses specially designed tobacco sticks. To create tobacco sticks and bring IQOS legal age users a high quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. Tobacco stick feature a clever construction made up of 5 parts, one of them consisting of specially prepared tobacco made of real tobacco leaf. By combining these 5 components, tobacco stick provide taste satisfaction close to a cigarette.**
Tobacco stick offer tobacco experience without having to compromise. A modern twist on tobacco classics, tobacco sticks come in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. You can choose your tobacco stick based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes.
You can find our tobacco sticks on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops.
If you’d like to find heated tobacco near you, you can visit our Store Locator with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.
**Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Where can you find tobacco sticks while travelling?
Wherever you are travelling, you can enquire with the respective customs administration about how many tobacco sticks you are permitted to take into that country and buy the respective amount before travelling.
You can also use the list below to find out in which countries tobaccos sticks are available:
Canada, Colombia, Curacao, Guatemala, Dominican Republic
Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina
Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Palestine, Armenia, La Reunion, Moldova, Dubai
Japan, New Zealand, Korea, Malaysia
March 22 2021
The History of IQOS Heated Tobacco Products
When thinking of Philip Morris International, most people probably think of “tobacco company” or “cigarette manufacturer”. However, over the last decade, we have evolved beyond only producing cigarettes.
In fact, we have made it our mission to replace cigarettes with smoke-free products as soon and fast as possible. There is no doubt never starting to smoke or quitting altogether is the best option. However, adult smokers who want to continue using tobacco should know that not all tobacco conatining products are the same. We strongly believe that our smoke-free products are a better alternative than continued smoking for adults who would otherwise continue to smoke or use other nicotine products. And that is why we are transforming our company and building our future on replacing cigarettes with smoke-free alternatives.
How did heated tobacco products get started?
The history of heated tobacco products dates back decades. The idea of heating tobacco instead of burning it has been around since the 1980’s. However, the first heated tobacco brands, along with their heated tobacco products, failed to offer a suitable alternative for adult smokers.
How did IQOS get started as a heated tobacco brand?
At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with better options than continued smoking. And that is how IQOS, our heated tobacco system, got started.
The first IQOS devices date back to 2014, when the innovative heat-not-burn alternative was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 51 countries.
However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.
IQOS is part of our portfolio of smoke-free products, for which PMI invested over USD 6 billion and more than 10 years of research and product development. At the same time, more than 400 scientists and engineers collaborated on the development and assessment of smoke-free products.
So far, more than 10 million adult smokers have chosen to switch to IQOS and leave cigarettes behind*. And it’s no wonder! There are many reasons for adults who would otherwise continue to smoke or use other nicotine products to make the decision for IQOS. It delivers the true taste of real tobacco without fire, ash and cigarette smoke smell. IQOS also emits 95% less harmful chemicals compared to cigarettes**. Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. All these benefits are what ultimately make IQOS a better choice than continued smoking.
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom HeatSticks represent more than 70% of their past 7-day tobacco consumption.
**”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com.
March 22 2021
How Do Heated Tobacco Devices Work?
Heated tobacco devices heat tobacco instead of burning it. The result? A tobacco experience with none of the fire, ash or smoke that cigarettes produce.
All heated tobacco devices contain a heating source. Some, but not all heated tobacco products are electronic and the exact temperature the tobacco is heated to varies from product to product. What’s important is that heated tobacco products do not reach the high temperatures where tobacco is burnt.
What is the difference in heat-not-burn devices?
Heated tobacco devices are also called heat-not-burn devices because of the fact that they heat tobacco instead of burning it. Essentially, the two terms - heated tobacco and heat-not-burn - are interchangeable.
At the heart of our IQOS heated tobacco devices are sophisticated electronics that heat specially designed tobacco sticks called tobacco sticks. Since IQOS heat-not-burn devices are battery-powered, they need to be charged regularly, just like you would charge a smartphone. Once the IQOS heated tobacco device is ready, a tobacco stick is inserted into the device. By pushing a button to begin the heating process, an IQOS legal age user can then inhale the vapor that is released. Once the experience is over, the used tobacco stick can be removed from the device and disposed of in a bin.
Since the tobacco is heated and not burned, IQOS emits 95% less harmful chemicals compared to cigarettes.* Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
The best of IQOS technology
From thought to reality, each element of IQOS is carefully crafted.
IQOS HeatControl™ Technology is the heart of the product. Designed in Switzerland, it is responsible for heating tobacco, without burning it, to precise temperatures up to 350⁰C.
The ceramic blade inside IQOS, which has gold and platinum tracks, heats the tobacco inside the tobacco stick. So IQOS adult users get the experience of the real tobacco in the tobacco stick, with no smoke, no ash and with less smell than cigarettes.
The tobacco taste
Providing IQOS legal age users with a high quality tobacco experience is our key focus and the way we prepare tobacco is what makes the difference. The tobacco inside every tobacco stick is specially prepared using a unique patented processing method called ‘cast leave process, necessary to optimize the tobacco for heating. In this process, tobacco leaves of the highest quality are grounded into powder and then reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug. When combined with all the other parts, it creates a tobacco stick able to provide taste satisfaction close to a cigarette.**
IQOS and tobacco sticks were designed to provide IQOS legal age users with a tobacco experience and duration similar to that of cigarettes. Each tobacco stick can last up to 6 minutes or 14 puffs on average. All you really need to know is that longer and gentler puffs would extend the duration of your experience.
Tobacco sticks for IQOS heat-not-burn devices come in many different tobacco flavors ranging from rich to refined, including tobacco with menthol and new aromatic blends. We’re sure that among our tobacco sticks selection each IQOS adult user will discover the tobacco stick flavor that matches their taste.
Find out more about IQOS heated tobacco devices and the technology behind them.
** Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).
Tobacco sticks and nicotine pods used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco and nicotine use altogether.