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September 25 2018


Look at our offer for new users available at our E-SHOP

The IQOS SET for the discounted price of CZK 1790 includes IQOS Kit WHITE or NAVY and a bundle of tobacco sticks. You can choose from Amber, Yellow, Turquoise or Sienna Labels.



The reduced price is only valid for newly registered users or registered users who have not yet used any IQOS Kit offer.




You will also receive an access code to the Online IQOS Guide which will show you how to use IQOS correctly.



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September 18 2018


IQOS is celebrating one year on the Czech market and for this occasion we have prepared a new variant of tobacco sticks called SIENNA LABEL. SIENNA LABEL are tobacco sticks with full and intense taste. One pack contains 20 tobacco sticks to be used with IQOS.

The new variant SIENNA LABEL can be tasted or purchased at our IQOS Stores or ordered directly from the IQOS.com e-shop. SIENNA LABEL will also soon appear at your favorite tobacco shops.

Get acquainted with the complete offer of tobacco sticks.



IQOS is a better choice

September 5 2018

Find out why IQOS is a better choice

Have you ever thought of comparing IQOS and regular cigarettes in terms of the amount of harmful substances? We are sure you will be surprised.




Heating versus burning

Most of the harmful substances in a common cigarette occur as a result of tobacco burning at high temperatures. In IQOS, tobacco is not burned but only heated. That’s why the amount of harmful substances is significantly lower. Watch the video with a test showing the difference between cigarette smoke and IQOS aerosol.


For more information visit PMI SCIENCE



May 5 2018


IQOS CLUB is designed for registered IQOS users. It enables rewards to be obtained for recommending IQOS to adult smokers who you know and offers other exclusive benefits.


Every registered user who has granted his/her consent to receiving additional information by email or text message can make use of those benefits.


IQOS CLUB offers all sorts of benefits.

       Reward in the form of a voucher for 600 CZK for purchases in our IQOS.com e-shop or IQOS Stores for referrals of adult smokers, during the period of 30 days from when IQOS CLUB code is sent to your email address. After the 30 day period the reward is 200 CZK.

       Exclusive discounted offers

       Invitations to VIP events

       Useful tips and tricks for getting the most out of IQOS****

       Latest information on new products (limited editions, new tobacco stick flavours)


How can I join the IQOS CLUB?

If you are a new registered user and you have granted your consent to receiving additional information via email or text message and your IQOS device is registered, we will send you your unique IQOS CLUB code within 14 days, and from then on you will be able to start making use of all the benefits. If you have not been able to find the IQOS CLUB code in your email, contact the IQOS Customer Care Centre on 800 413 413.


How do I obtain a CZK 200 reward (during the first 30 days CZK 600 reward) for myself and a CZK 200 discount for adult smokers I know? *

1. Introduce IQOS to adult smokers you know, who have not yet made use of any discounted offer for purchasing IQOS sets.

The better you explain to them the benefits that IQOS offers, the higher the chance you have of obtaining a reward.

2. Tell them your IQOS CLUB code (you will receive your IQOS CLUB code by email upon fulfilment of the conditions above), and they can then use that when purchasing IQOS MULTIPACK SET or IQOS CARTON SET in our e-shop.

They can also make use of the discount in IQOS Stores and via IQOS Partners when purchasing an IQOS DISCOUNT OFFER FOR NEW USERS, which requires registration and is comprised of an IQOS kit and a carton of tobacco sticks.

Instructions for how your friends should proceed are specified below.

3. Through using the IQOS CLUB code, your friend will obtain a CZK 200 discount on the purchase of IQOS and you will obtain a voucher worth CZK 200 (or CZK 600 within 30 days from sending your IQOS CLUB code to your email address) to purchase any goods at IQOS.COM.

4. Every month you will receive a voucher(s) from us by email, the overall value of which corresponds to the number of uses of the IQOS CLUB code when making purchases over the previous calendar month. Vouchers will be issued up to a maximum value of CZK 1,000. If your IQOS CLUB code is used more than once, you will be sent the relevant number of vouchers worth CZK 1000 and the remaining vouchers worth CZK 200, CZK 400, CZK 600 or CZK 800. Vouchers can only be used for one item in your shopping cart at the IQOS.com e-shop.


Where can adult smokers you refer obtain a CZK 200 discount when purchasing IQOS using your IQOS CLUB code?

1. In the IQOS.com e-shop when purchasing IQOS MULTIPACK SET   or IQOS CARTON SET.

Purchases can be made in the e-shop after registration.

2. In our IQOS Stores when purchasing an IQOS DISCOUNT OFFER FOR NEW USERS, which requires registration and comprises an IQOS kit and a carton of tobacco sticks.
You will find a map of our IQOS outlets here.

3. Via IQOS Partners when purchasing an IQOS DISCOUNT OFFER FOR NEW USERS, which requires registration and comprises an IQOS kit and a carton of tobacco sticks.
To arrange a meeting with an IQOS Partner, all you have to do is fill in this form or contact the Customer Care Centre on 800 413 413.

Where can I redeem vouchers for reffering IQOS?

Vouchers may be redeemed within IQOS.com e-shop and in our IQOS stores for a period of 2 months after the month in which the claim originated.  Vouchers can not be exchanged for others, nor can they be repaid or extended.


In the shopping cart, enter the voucher in the promo code field. Voucher can be used to purchase any merchandise in the e-shop (but can not be used for postage). Multiple vouchers can be applied to 1 item (eg. 2 vouchers can be used for discount on the second IQOS holder). 1 voucher can not be applied to multiple items (eg 1 voucher can not be used to buy 2 caps). The voucher always applies to the highest value item. If the voucher value exceeds the item's price, the remaining amount can not be applied to the next item or to the next purchase. (for example, using a voucher of CZK 600 and purchase of IQOS sleeve for CZK 499, the remaining amount of CZK 101 can not be used for another item).


Show you voucher to the personell in our IQOS Stores, which you can find on a mape here. Vouchers may be used without any limitations, apart from the case when the voucher value exceeds the price of the purchase, the rest amount will not be returned and it is not possible to use it for next purchase.


If you would not like to continue receiving information about special offers for members of the IQOS CLUB, you can unsubscribe here.

*Philip Morris ČR a.s. reserves the right to modify the conditions of this program at any time or to terminate the program.

You will be informed of this fact. The IQOS CLUB code can only be used to purchase IQOS MULTIPACK SET and IQOS CARTON SET, which can only be purchased by registered users in the IQOS.COM e-shop, and IQOS REGISTRATION OFFERS, which you can buy via IQOS Partners and in the IQOS Stores. To take advantage of a discount when purchasing IQOS MULTIPACK SET and IQOS CARTON SET, you need to enter the IQOS CLUB code in the "promotion code" box on the page with the order summary. When buying in person you need to present the IQOS CLUB code when making your purchase. Rewards for referrals on the basis of an IQOS CLUB code used when making a purchase will be sent in the form of a voucher to the email address specified when registering on IQOS.COM.
The value of the voucher will correspond to the number of uses of the IQOS CLUB code over the previous calendar month. Vouchers will be issued up to a maximum value of CZK 1,000 and will be sent out by no later than the 15th day of the following calendar month. Over the course of one calendar month you can obtain rewards for a maximum of 30 uses of the IQOS CLUB code, so with the time-limited offer of CZK 600 for a referral, the maximum total of the reward is CZK 18,000. When this time-limited offer does not apply, the reward for each referral is CZK 200 and therefore the maximum total of the reward is CZK 6,000. Extra rewards over and above the set maximum will not be carried forward to the next calendar month.

In the event that the value of the voucher exceeds the value of the item, the unused value of the voucher cannot be used for a different item in the shopping cart. No more than one voucher can be used to purchase one item. If a purchaser, who made use of a discount when making a purchase through the IQOS CLUB code, subsequently withdraws from the agreement, you will forfeit the right to a reward for the referral. If a purchaser withdraws from the agreement in a calendar month following the month for which a collective reward has been provided, the reward paid to the referrer for that purchase will be deducted from the reward for the subsequent calendar month.
Entitlement to remuneration arises only if the order is delivered and fully paid.


Do you have any further questions?

Contact our IQOS Customer Care Centre on toll-free number 800 413 413 or write to us at [email protected]

Processing of personal data

Please note that your personal data that you voluntarily provided upon registration will be processed in accordance with the PMI Privacy Notice for consumers.

You can withdraw your consent to the sending of additional information at any time on your profile at iqos.com, by clicking on the link here or by contacting the IQOS Customer Care Centre on toll-free number 800 413 413, or you can write to us at [email protected]


March 27 2018


Visit one of our IQOS Stores, which offer the full IQOS range and professional customer service.


IQOS STORE offers the full range of IQOS devices and IQOS accessories.

Our professional personnel will give you a friendly welcome in a relaxed setting, where you will be able to try out IQOS for free, or just relax and try the taste of IQOS, with a cup of delicious coffee.

At the IQOS STORE we will be pleased to provide you with advice and the full range of customer service for IQOS products, including cleaning your IQOS for free.



Na Příkopě 22, 110 00 Staré Město

Mondays – Sundays:

10:00 am – 8:00 pm



Vítězná 1, Sedlec, Kutná Hora

Mondays – Fridays 9:00 am – 5:00 pm, Saturdays – Sundays 9:00 am – 3:00 pm



You will find IQOS POP-UP outlets throughout the Czech Republic in the main shopping centres. We offer the full range of IQOS devices and IQOS accessories there. Our professional personnel will present IQOS to you and you will also have a chance to try it out free of charge. Full customer service is also provided.

You will find the latest list of all IQOS outlets in the map here.


April 17 2018


Have a look at the map of partner venues, where IQOS can be used!


Whether IQOS can be used in restaurants, pubs and bars is a matter for the owner of the establishment.

To ensure that you can enjoy your IQOS in the comfort of your favourite restaurant, we are constantly working on expanding the network of IQOS Friendly locations where the owner has agreed to use of IQOS and the personnel are aware of this.

Nevertheless we recommend always checking with the staff first, as to whether they are happy with you using IQOS at that particular time or in that particular area of the establishment in question.

You can also recognise IQOS Friendly locations by the IQOS sticker on the door. Display the Map.