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Discover the world of IQOS 

Smoke free alternative offer a better way to enjoy tobacco. There are a range of science-based smoke free options available including e-cigarettes, heated tobacco. At IQOS, we help you on our journey towards a brighter future.

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Together Forward

The choices we make, bring us closer together. The IQOS community continues to grow and has reached more than 10 million adult smokers over 60 countries** that have chosen to switch to smoke free alternatives and leave cigarettes behind. 

Join the community that is making a better choice than continued smoking.

Important information: IQOS is not risk free.
** See important information page 

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Together Forward

The choices we make, bring us closer together. The IQOS community continues to grow and has reached more than 10 million adult smokers over 60 countries** that have chosen to switch to smoke free alternatives and leave cigarettes behind. 

Join the community that is making a better choice than continued smoking.

Important information: IQOS is not risk free.
** See important information page 

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IQOS Testimonials 

jitianyangping8301iqos – IQOS user in Japan


“Using IQOS for three years now. When I switched, there were not many IQOS users, but I can see more in the office and in town now. Now many of my adult smoker friends have also switched.”


IQOS community user*


*Legal age IQOS user.

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IQOS HEAT NOT BURN

DISCOVER HEATING

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WE ARE IN THIS JOURNEY TOGETHER

CONTACT US

Tobacco sticks and nicotine pods used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco and nicotine use altogether.