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Over a decade of development and billions invested.

IQOS is a product worth switching to.

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The science behind the vision.

HeatControl Technology™ generates a flavorful nicotine-containing vapor. And since the tobacco does not burn, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

The best of tobacco meets the best of technology.

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More than a decade ago, scientists and experts from around the world gathered in Neuchatel, Switzerland, to revolutionize tobacco enjoyment.

The result is IQOS: a technological innovation for tobacco that generates on average 90% - 95% lower levels of harmful chemicals compared to reference cigarettes smoke*

Switching completely to IQOS is likely to present less risk to your health than continuing to smoke.

 

IMPORTANT INFORMATION:

THIS DOES NOT MEAN IQOS IS RISK-FREE.

 

*Source: Average of the reductions in the concentrations (weight per stick) of individual harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of a standard reference cigarette (3R4F) designed for research purposes. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.

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IQOS combines heat not burn technology with unparalleled precision

At the heart of the innovation is blade made of gold and platinum, coated in ceramic, allowing IQOS to heat, but never burn, tobacco.

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With an innovative three-part design system.

At the heart of the innovation is blade made of gold and platinum, coated in ceramic, allowing IQOS to heat, but never burn, tobacco.

IQOS is changing the lives of millions.

More than five million adult smokers have already made the switch to IQOS. Hear their stories.

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TOBACCO STICKS USED WITH IQOS CONTAIN NICOTINE, WHICH IS ADDICTIVE. THEREFORE USING IQOS IS NOT RISK FREE. THE BEST CHOICE FOR CONSUMERS CONCERNED ABOUT THEIR HEALTH IS TO QUIT TOBACCO USE ALTOGETHER.