EN IQOS is the biggest thing to happen to tobacco in years.

It’s about time for a breakthrough. Learn more about the benefits of IQOS, the first evolution in tobacco that’s actually worth switching to.


IQOS does not produce smoke.

Because it’s about time for a better tobacco experience for you and for the people around you. IQOS has no negative impact on indoor air quality*.

*Source: PMI studies carried out during monitored conditions according to the ISO norms using 4 real life scenario simulations (i.e. “household I”, “household II”, “office”, “accommodation unit”) where 18 levels of air quality indicators were measured in the interior including indicators defined by the ISO norm for tobacco smoke in the environment (Environmental Tobacco Smoke–ETS).




Enjoy tobacco without smoke.

IQOS produces less smell than cigarettes and leaves significantly less staining on your curtains and furniture than cigarette smoke.

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Enjoy at home or outdoors, without cigarette smoke odors.

When using IQOS, the aerosol/vapor generated dissipates more quickly than cigarette smoke.

Fits in your pocket. Heats up with a touch.

Wherever you go, IQOS goes with you. IQOS heats up in seconds and turns off itself when you're done. It's that easy.

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Tobacco sticks used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco use altogether.