Tobacco enjoyment as it should be

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.


A change in perspective is all it takes


As humans, we move forward and always find a better way. Together, we find amazing everyday.


A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.

Better just got better

IQOS 3 DUO Brilliant Gold
IQOS 3 DUO Brilliant Gold

Inspired by your feedback, designed around your needs and in one rhythm with your way of enjoying tobacco.


Our Smoke-Free Products


The elegant and compact style of IQOS now provides two consecutive uses without any holder rechaarge.


Our all-in-one packet size solution; uninterrupted tobacco satisfaction so you never miss a beat.


IQOS VEEV is our most technologically advanced vaping device, and it delivers taste consistency every time. 


Real flavour. Remarkable satisfaction.

Lets find your perfect flavour. Introducing HEETS, the new yaw to enjoy tabacco.

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Find your perfect match. Discover the right tobacco sticks for you.

IQOS 3 DUO bez heets
Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives


Tobacco sticks and nicotine pods used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco and nicotine use altogether.