Explore our IQOS portfolio
Designed with simplicity in mind, IQOS products are intuitive to use and deliver an elevated sensorial experience with a superior quality and customer support you can trust. Join over 14 million adult smokers who have already made the switch from smoking.
The elegant and compact style of IQOS now provides two consecutive uses without any holder rechaarge. Used exclusively with our tobacco sticks.
IQOS VEEV is our most technologically advanced electronic cigarette, and it delivers taste consistency every time. Used exclusively with our VEEV pods.

A new way to enjoy tobacco

Unlike vaping, IQOS heated tobacco devices heat real tobacco to deliver an authentic taste.

Our unique temperature control technology heats the tobacco, without burning. This delivers satisfaction similar to smoking, while emitting on average 95% less harmful chemicals compared to cigarettes.*

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.


A change in perspective is all it takes


As humans, we move forward and always find a better way. Together, we find amazing everyday.


A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives


Tobacco sticks and nicotine pods used with IQOS contain nicotine, which is addictive. Therefore using IQOS is not risk free. The best choice for consumers concerned about their health is to quit tobacco and nicotine use altogether.